Fiona FitzGibbon Included In f:Entrepreneur #ialso Top 100

Adrian J Cotterill, Editor-in-Chief

f:Entrepreneur has revealed its #ialso Top 100, a collection of 100 female entrepreneurs inspiring their peers and communities through their businesses and wider activities.

We are pleased to say that included on that list is Fiona FitzGibbon who founded Diversiffi Media in 2017. Diversiffi Media is a strategic commercial partnership agency, specialising in the Out of Home sector, focused on creating significant business partnerships, monetising assets and establishing new revenue streams for the long term, driving business outcomes.

Fiona has a wealth of experience in the media/advertising communication industry, with a 360° perspective gained from experience on the client side, responsible for Samsung D/OOH investment, leading commercial operations at key media owners, and creating a dedicated planning/buying agency immersed in the creative process, Cheil Media.

She is also recognised for leading the OOH sector through London 2012 Olympic/Paralympic Games. She’a a frequent contributor to industry conferences and seminars and in particular is a dedicated advocate in progressing AdTECH in the OOH industry.

She was also listed for her work with Princes Trust, supporting the next generation of entrepreneurs, BelEve, a charity empowering girls and young women, and Bloom, an organisation driving equal opportunity for women in the communications industry.

Fiona told us “I am absolutely thrilled, and honoured to be named as one of this years f: Entrepreneur #ialso100 2020. It’s an absolute privilege to be listed amongst such inspirational businesses led by women, who continue to overcome challenges to deliver excellence”.

The aim of the f: Entrepreneur Top 100 list is to showcase multi-achieving women in order to provide lessons of challenge and success for all business founders – both men and women.

The campaign is built around a programme of content, stories and events including roundtables, Q&A sessions and panels as well as larger all-day events throughout the year. This year the campaign will be holding its biggest ever event in London in the week leading up to International Women’s Day.

Now in its fourth year, f:Entrepreneur is run by peak b, a campaigning organisation with a world class track record in conception, management and execution of high-profile, national campaigns in the enterprise sectors.

Both f:Entrepreneur and peak b were founded by Michelle Ovens MBE, who is also director of Small Business Saturday UK and chair of the Small Business Charter.

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