Thanks to the coronavirus outbreak, huge parts of the U.S. economy are shutting down. From restaurants to gyms to hotel chains, workers are being hit hard as layoffs snowball daily. The advertising industry is feeling the shock as advertising budgets dry up due to postponed launches and canceled sporting, entertainment and business events.
Since 1936, the Advertising Research Foundation (ARF) has been the standard-bearer for unbiased quality in research on advertising, media and marketing. Its powerful knowledge, unifying standards and best practices have benefited its 400+ member companies many times over. Only the ARF brings together advertisers, agencies, media companies, research companies and #AdTECH into one conversation about how to be better at what we do.
On Thursday March 26 between 12:30 PM – 2:00 PM EDT the ARF are holding a Virtual Town Hall which will cover how the Coronavirus is impacting the Global Advertising Industry and how to plan and recover from a recession market.
Speakers include; Laura Martin, CFA & CMT, Entertainment & Internet Analyst, Needham & Co.; Christian Polman, Chief Strategy Officer, Ebiquity; Brian Wieser, CFA, Global President of Business Intelligence, GroupM and Scott McDonald, Ph.D., President & CEO, ARF will also cover how prolonged and profound will the downturn be for the advertising industry? What should brands, agencies, media and solution providers do now and in the long-term to help mitigate the recessionary effects? What are best practices for scenario planning?