The Blind Leading The Blind

Adrian J Cotterill, Editor-in-Chief

Apart from Remote Media’s 6-sheet, which despite protestations and pleas we still haven’t been given a sneak preview of, we don’t think there is much point in attending Sign & UK Digital UK 2008 later in April.

Two presentations however during the course of the event did strike us, but for very different reasons.

We are really looking forward to listening to Nicky Finney from the Royal National Institute of Blind People (RNIB) on the Thursday 24th April 2008…

15.15 – 15.45 Heading in the right direction? The Challenges of wayfinding for the blind and partially sighted people.

RNIB works closely with partners in the map, signage and technology industry to develop solutions to meet the needs of blind and partially sighted people. Most wayfinding solutions work alone or in combination to maximise flexibility in meeting different customer requirements and resources, both today and in years to come.

On the Wednesday 23rd April 2008, Geoffrey Fairfield, Chairman, Fairfield Displays & Lighting Ltd, Vice President of the Shop & Display Equipment Association is presenting…

15.30 – 16.00 Getting started in Digital Signage; For the small sign maker

With the market for digital screen signage growing at a phenomenal rate, Geoffrey Fairfield explains how small signmakers with a good computer knowledge can successfully integrate digital screen signage solutions into their product range and open up new revenue streams.

The seminar will address:

  • An overview of digital screen technology – what it is and how it works
  • Where can it be installed and what are the limitations
  • How to sell the concept of digital media and its benefits
  • How to sell and demonstrate digital screens to customers
  • Top tips on getting started and making it work for your business

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