Retail Media, a leading provider of geo-targeted advertising solutions, today announced it is changing its name to RMG Advertising Group to reflect a significant expansion of its offering over the last two years. The new name and brand represent the company’s enduring mission to deliver leading-edge advertising solutions and help its clients better understand, target and reach their most advantageous audience.
Claudio Rodrigues, CEO, RMG Advertising Group told us “Our mission has always been to help our clients get better mileage from their marketing dollar, with more targeted, more effective marketing vehicles,” said “Our new brand represents our growing portfolio of hyper-targeted advertising solutions, that now encompass Digital, Direct Mail and Out-of-Home. Location Intelligence has been in our DNA for almost 20 years. We believe that the tighter your focus, the less money wasted, the better your results. With our new brand and expanded suite of advertising solutions, we look forward to helping local businesses and national brands alike for 20 more years and beyond”.
Retail Media was founded in 2002 with the introduction of the AdBar grocery checkout divider. This mini billboard delivers geo-targeted messages right into the hands of a captive audience during checkout dwell time. Over the years, the company expanded to include innovative products such as electronic and die-cut Adbars, more mass-reach highly targeted grocery and convenience store ad spaces, and offline remarketing technology to help clients convert more of their valuable website traffic.
Offline remarketing allows clients to identify website visitors that fail to convert and deliver a customized message right to their front door. With most search engines planning to no longer support cookies by 2022, having the ability to remarket to qualified website leads without this type of data tracking will give brands a strong competitive edge.
In 2020, with mobile location intelligence transforming how businesses, brands and media planners pinpoint their ideal targets, Retail Media further added Location-Based Marketing via polygoning, an advanced form of geofencing accurate to within 3 feet of any location boundary. This leading-edge solution helps clients improve campaign performance by understanding their target audience’s real-life movements, location, and behaviours. These valuable audience insights lead to enhanced communication strategies, bullseye targeting, greater conversions, and a stronger return on their marketing investments.
Retail Media has delivered more than 13 billion quality impressions to targeted audiences for over 1,000 clients nationally over the last two decades. With a proven strategic and consultative approach, the newly rebranded RMG Advertising team remains committed to supporting their clients’ goals and delivering top-notch customer service.
May 5th, 2021 at 12:19 @555
Garry must be loving this