VENDO Media and Directwest Sales Partnership

Tristan Cotterill

VENDO Media, a leading innovator within Canada’s OOH industry who offer national scale and regional coverage across 95+ Canadian markets, has announced an exclusive sales representation of Directwest’s Outdoor Digital assets across Canada – except within the province of Saskatchewan as (there), Directwest has announced exclusive sales representation of VENDO Media’s Outdoor Digital assets within that province.

Sylvio Deluca, COO of VENDO Media told us “Adding Directwest to VENDO’s existing Saskatchewan assets, makes us the dominant Outdoor Digital supplier in the market – with over 70% of all digital boards in Saskatchewan across 26 markets. That is phenomenal. We’re thrilled to bring this inventory to a national advertiser audience and make the buying of Saskatchewan easier for OOH buyers. Additionally, it enhances VENDO Media’s national offering to over 350 Outdoor Digital faces across Canada””.

For those who don’t know, Directwest is the leading Outdoor Digital provider in Saskatchewan with coverage across 21 markets and almost 70 digital faces. Directwest’s provincial reach extends from the top markets of Saskatoon, Regina, Prince Albert, Swift Current and Yorkton to secondary towns.

Keith Jeannot, President and CEO of Directwest said “Directwest’s partnership with VENDO Media offers us the chance to work with large, national brands on our digital billboards across the province of Saskatchewan. Exposure to national brands will help us showcase the OOH reach we have within the province and increase the visibility of our boards benefitting our other customers as well. It’s a win/win partnership”.

Directwest is a wholly-owned subsidiary of SaskTel and has been connecting buyers and sellers across Saskatchewan for over 100 years. Offering a suite of digital marketing services from website design to digital advertising management, Directwest continues to launch innovative and customer driven products and services while delivering strong, measurable return on investment for their customers. Directwest is home to the largest inventory of digital billboards province-wide and is also the exclusive provider of Mysask411 with local information available in print, web, and mobile app. Directwest’s head office is in Regina, Saskatchewan and has an office in Saskatoon.

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