Mark Halliday has joined Global, the Media & Entertainment group, as its new Director of DAX, the market leader in digital audio advertising and a pioneering platform in programmatic outdoor advertising.
He has over 20 years of experience, most recently as Chief Digital and Data Officer at Manning Gottlieb OMD, and prior to that he was CEO of Omnicom Media Group Performance, APAC. He’ll join Global in early 2022 and will work alongside Katie Bowden, Director of Commercial Audio and Chris Forrester, Director of Commercial Outdoor. All three report to Chief Commercial Officer, Mike Gordon.
Mike Gordon, Global’s Chief Commercial Officer, told us “With Chris, Katie and Mark we have assembled an expert team to maximise the growth opportunities across outdoor, audio and digital advertising. We work with brands who want to reach audiences creatively, and use data to make marketing investment more personal. Mark’s experience of data and mobile, combined with helping some of the biggest brands in the world, makes him perfectly placed to deliver the exciting opportunities presented by DAX.”
Global combines its radio and digital brands with outdoor and its pioneering digital advertising platform, DAX, for brands, agencies and advertisers to easily reach audiences at scale.