LocaModa / SeeSaw / Facebook Integration

Adrian J Cotterill, Editor-in-Chief

SeeSaw FaceBook Integration

Not sure how useful this is revenue wise but interesting nonetheless and another example of UGC within DOOH…

We see that LocaModa has joined forces with SeeSaw’s (aggregated) out-of-home network in the US to allow patrons (only Americans call people who frequent bars, ‘patrons’) to use their mobile phones to interact with digital screens in places like bars and coffee shops and have those interactions posted (in real time) to Facebook.

Twitter integration is to follow we believe.

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