Clear Channel Singapore’s programmatic service, OutSmart Pro is now referencing the past week’s data, making it the closest ever to real-time impressions.
This is made possible with LEXI, Clear Channel Singapore’s award-winning audience-understanding video analytics, that is jointly powered by Quividi.
The enhanced audience measurement solution comprises of an Anonymous Video Analytics software that analyses pedestrians and vehicles to calculate impressions and dwell time in real-time, counting exactly how many people have been exposed to advertisements at specific locations, by the days of the week or by the hours of the day.
The two new algorithms offer precise estimates of 95% accuracy, enabling a high-fidelity Impression Multiplier (IM) for programmatic DOOH (pDOOH). What this means for brands is the ability to better predict their audience and offering a much higher precision in targeting.
Kelly Khoo, Chief Executive Officer, Clear Channel Singapore told us “We continue to place significant investment to refine our programmatic service, OutSmart Pro. More brand owners are increasingly acknowledging that post-pandemic mobility presents new forms of commute and location preferences. Being able to come this close to real-time audience reflection is a huge step up. We will continue to pioneer and own the pDOOH space”.
The near real-time impressions will include a new, and also a first in Asia –
AI-driven Vehicle Count that comes with the ability to detect a distance of at least 100 metres. This feature can identify and differentiate a spectrum of vehicle types including buses, lorry, cars and vans.
Olivier Duizabo, President Quividi said “We are glad to further strengthen our partnership with Clear Channel Singapore, one of the most innovative OOH companies globally. Quividi’s high-fidelity data combined with Clear Channel’s LEXI and OutSmart Pro enable advanced monetisation and targeting models for DOOH, that set new benchmarks for the industry. We are also thrilled to see leading DOOH programmatic platforms such as Hivestack and Vistar Media amplify those initiatives, paving the way to a new audience measurement paradigm powered by first-party real-time data”.
OutSmart Pro is accessible to digital buyers using multiple DSPs (including Active Agent, Adform, Adomni, Adelphick, Adquick, Amobee, Displayce, Google DV360, Hivestack, Logicad, MarketOne, Mediamath, Neuron, Porto, Sage & Archer, Splicky, The Trade Desk, TPS Engage, Ubimo, Vistar Media and Yahoo!) and from whom they can access Clear Channel Singapore’s island-wide inventory that includes 254 digital screens, Play, and large format street-side digital billboard, Electric City, at Orchard Boulevard and Robinson Road.
In 2001, Clear Channel Singapore was awarded the world’s largest street furniture contract to Design, Build and Operate (DBO) 3,200 bus and taxi shelters across Singapore. Its second-to-none island- wide coverage offers a variety of consumer touchpoints through a variety of media formats.
In the last 20 years, Clear Channel Singapore accelerated and transformed its business, from a pure play Out-of-Home business into what it is today: a high-growth, digital and tech-led company, leading the way in making OOH scientific: data-led, fact-based, and insight-driven.
The Ministry of New Media are holding their AdTECH: OOH – Singapore Conference at Marina Bay Sands on Wednesday March 30, 2022.
The event is being chaired by local industry veteran Ron Graham, Managing Director, Media On The Go Pte Ltd.
Registration is open and can be found here.
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