JCDecaux SE (Euronext Paris: DEC) has renewed its advertising concession with Singapore Changi Airport for another seven years, from 2023 until 2029, with an option for further five years’ extension to 2034.
Ms Lim Peck Hoon, Executive Vice President, Commercial, Changi Airport Group, said “We are delighted to continue our partnership with JCDecaux for Changi Airport’s advertising concession with this third contract. They are our valued partner who share our emphasis on superior design and passion for innovation and whom we trust will continue to deliver the best-in-class advertising with their global reach of premium brands and comprehensive suite of digital capabilities. As travellers take to the skies again, we look forward to working with JCDecaux to welcome passengers back to Changi Airport and explore new, re-imagined experiences that are the hallmark of our airport.”
One of the most awarded airports with more than 650 awards to-date including the prestigious Skytrax Best Airport award (11-time winner), Changi Airport is not just an airport but a tourist destination with carefully curated shopping, dining and entertainment options. It offers unrivalled passenger experiences within lush nature-inspired contemporary terminal environments, and strong global connectivity to over 120 destinations worldwide.
Jean-Charles Decaux, Chairman of the Executive Board and co-CEO of JCDecaux Group, was quoted as saying “It is a great privilege and honour to be Changi Airport Group’s (CAG) advertising concession partner since 2011. I believe a successful partnership has its foundation based on shared vision and values. We are very grateful for the trust from the CAG Management in extending our long-standing partnership. Throughout the past 12 years, JCDecaux has worked unceasingly to create, innovate, maintain and deliver a high-performing advertising experience benefitting a world class airport like Changi. DOOH is the 2nd fastest growing media after mobile digital advertising and JCDecaux has developed a strong technological and programmatic eco-system to leverage its tremendous growth potential for the benefit of partners, brands and media agencies. Post-pandemic, we are witnessing important changes in the way people live, work and travel. As the world’s most digitised OOH company with an unwavering commitment to Sustainability, JCDecaux is ready to tap into new opportunities in the changing OOH media landscape and the environment to continue growing the advertising concession together with CAG in the years to come based on shared visions and values of innovation, service to the passengers and sustainability.”
JCDecaux will continue to strengthen Changi Airport’s advertising experience through increased digitisation, innovative data-led solutions that enable campaign optimisation and audience measurement, as well as offer drive-to-store or website measurement tools to deliver greater value for brands. Programmatic adoption ensures inclusion of Changi Airport’s digital media in brands’ omni-channel strategies, enabling it to tap into the global online media market.
This is the third contract since the concession started in 2011, in a partnership that will span more than 20 years.
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