Adrian J Cotterill, Editor-in-Chief
Following on from the news that SOS, the female-founded company that is redefining wellness on the go through a fast-growing network of smart vending machines has partnered with Ulta Beauty to pilot a next-gen in-store sampling program, we can reveal their early sites.
At select stores, SOS machines will provide a seamless sampling experience for Ultamate Rewards®members and incentivize new member sign-ups. Members are able to vend one free sample – from Estée Lauder Company brands – per week, and all shoppers have access to complimentary Rael period care.
California
Ulta Beauty – Garden Grove
Ulta Beauty – San Mateo
Florida
Ulta Beauty – Jacksonville
Massachusetts
Ulta Beauty – Woburn
New York
Ulta Beauty – Hartsdale
Ulta Beauty – Nanuet
Texas
Ulta Beauty – Austin (Sunset Valley)
Ulta Beauty – Dallas
Ulta Beauty – Denton
Ulta Beauty – Fort Worth (Hulen)
Alongside the consumer-driven sampling experience, the smart vending machines also serve as dynamic, interactive advertising platforms using digital screens for sampling awareness, product launches and brand messaging.
SOS was launched in 2020 by Susanna Twarog and Robina Verbeek, SOS has grown its footprint to include placement of more than 100 vending machines at high-traffic areas including New York City’s iconic Rockefeller Center and top sporting venues such as Fenway Park, FLA Live Arena and TIAA Bank Field, in addition to a variety of public spaces around Boston, including the Prudential Center, South Station and more.
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