Adrian J Cotterill, Editor-in-Chief
Clear Channel Outdoor (NYSE: CCO), one of the world’s largest out of home media providers, has announced a new partnership with Nevada-based Terrible Herbst Inc. (Terrible’s) to provide brands with the unique opportunity to activate state of the art digital out of home media campaigns across the street from this year’s Big Game at Allegiant Stadium in Las Vegas.
This “’Sin’-sational” advertising opportunity comes via Terrible’s new event-focused facility, which includes the four-level stadium parking garage for events at Allegiant Stadium, as well as offering a Starbucks and the newest 784 capacity WSKY Stadium concept. This collaboration allows brands to reach global sports fans and affluent travelers as the city heats up for the Big Game in February 2024.
This year’s premier pigskin event is expected to be one of the largest events in Las Vegas history, with as many as 450,000 people coming to the city to celebrate the game, and is expected to produce a staggering economic windfall for the region as well.
“The demand for the Vegas market is the hottest and highest we’ve ever seen,” said Adam Barthelmess, president, CCOA-Las Vegas. “Advertisers and brands are exploring new opportunities that are delivering huge benefits in targeting a wide range of consumers centered around landmark events. This spectacular display, located on the busy roadway targeting sports enthusiasts across from Allegiant Stadium and the bustling Las Vegas Strip, ensures unparalleled visibility for advertisers to uniquely showcase their brands to the stadium and tourist visitors. The ‘kick-off’ of these captivating displays, along with the opportunity for city-wide brand takeovers is perfectly timed with the upcoming Big Game. Importantly, they offer an exceptional opportunity for brands to connect with sophisticated consumers during this unforgettable season and future events in Vegas.”
This news comes on the heels of Clear Channel’s announcement earlier this year regarding its partnership with the Westin Las Vegas Hotel & Spa to provide three larger than life out of home (OOH) spectaculars to capture the attention of Las Vegas visitors. Advertisers took part in the excitement and opportunity to reach affluent audiences and international travelers at the Formula 1 Grand Prix last month, and the assets are strategically located for brands to activate their DOOH campaigns as the city gears up for highly anticipated global conventions such as CES and NFR.
Clear Channel Outdoor is one of the only out of home providers in the market that offers a comprehensive portfolio of media displays in the Las Vegas region, which includes digital spectaculars, printed spectaculars and wallscapes, roadside digital, airport and traditional printed assets – allowing brands the opportunity to activate true market takeovers.
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