Craig Sholder has joined SNA Displays’ sales division and will work out of the company’s downtown Los Angeles office. Craig, who brings 20 years of sales and business development experience, is primarily responsible for managing accounts in the western US.
A seasoned executive in the commercial AV and digital display industry, he will also support SNA Displays’ Preferred Partner channel program. He was previously vice president of sales and later executive vice president of business development at Christie, leading multiple corporate growth initiatives.
“We’re very excited to have Craig join the SNA family,” said Jason Helton, executive vice president of SNA Displays. “His extensive experience in sales and market strategy is a key addition to our roster.”
Craig was the first recipient of the prestigious ‘Big Deal Award’ in recognition of his negotiating a USD 40 million sales contract at Christie. He’s also a co-inventor of Virtual Cinema, an in-home video streaming technology.
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