Adrian J Cotterill, Editor-in-Chief
JCDecaux UK has announced the launch of The Programmatic DOOH Live Awards 2024 to celebrate five years since their launch of programmatic digital out-of-home (pDOOH). The new, free-to-enter awards will shine a spotlight on the very best DOOH campaigns from the UK over the past year.
In today’s dynamic marketing landscape, pDOOH plays a significant role in the omnichannel approach. Breaking free from a siloed approach is enabling advertisers to create an inclusive media mix and establish more cohesive, measurable consumer journeys.
Unlike most behind-closed-doors judging processes in the advertising industry, the entries will be judged live at an engaging and interactive afternoon event in London.
Alongside an expert judging panel, the gathered audience will be able to cast their votes for the most innovative campaigns, while the public will also have their say on the People’s Choice award.
Submissions to The JCDecaux Programmatic DOOH Live Awards 2024 require an ‘audition tape’ and light-touch entry process to encourage a wide range of entries.
Mark Bucknell, Chief Commercial Officer, JCDecaux UK told us “Having watched the pDOOH landscape evolve over the past five years, we’re proud to launch the UK’s only awards designed to specifically recognise the most innovative and impactful campaigns created by agencies, technology platforms, and brands. By breaking free from the conventional awards scene, we’re proud to bring to the market an awards series with a difference.”
The deadline for entry is March 8, 2024, the shortlist is announced on April 1, v2024 and the judging event will take place April 24, 2024.
For more information clck here.
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