The Australian Out of Home industry has announced full year net media revenue results including the category breakdowns for 2023.
The industry saw a total increase of 12.23 per cent on net media revenue in 2023.
As previously reported, net media revenue for 2023 increased to $1,193.7 million, up from $1,063.6 million* for 2022, across the following categories:
Category figures 2023^:
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· Roadside Billboards (over and under 25 square metres) · Roadside Other (street furniture, bus/tram externals, small format) · Transport (including airports) · ^Retail, Lifestyle and Other
Category figures 2022: · Roadside Billboards (over and under 25 square metres) |
$507.8 million $271.3 million
$140.8 million $273.8 million
$466.5 million $238.6 million
$100.7 million $257.9 million |
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· Roadside Other (street furniture, bus/tram externals, small format) |
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· Transport (including airports) |
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· ^Retail, Lifestyle and Other |
Digital Out of Home (DOOH) revenue accounts for 73.9 per cent of total net media revenue year-to-date, an increase over the recorded 64.5 per cent for the same period last year.
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