Tea Shop, the first Spanish chain selling fresh tea in bulk, has chosen nsign.tv’s digital signage platform to digitize its nearly 100 stores in Spain, Portugal, Italy, Brazil and Argentina in order to offer a more attractive, dynamic and personalized shopping experience for its customers.
Tea Shop was founded in 1990 and offers more than 140 varieties of tea in its stores and was looking to improve the customer experience and adapt to emerging technology trends in the retail sector.
Ana María Avilés Pinto, Marketing & Communication Manager at Tea Shop told us Our needs were focused on optimizing interaction with consumers, providing detailed information about our products in a dynamic and efficient way, as well as highlighting promotions and special events in a more effective way. In addition, we were looking for a solution that would allow a more agile and centralized management of content in all our stores.
Tea Shops choice of nsign.tv software was based on the combination of experience in the market, flexibility in the solutions, integration capacity, technological quality and a good after-sales service, in the words of its Marketing Manager.
In most of the stores, a 55 high brightness screen has been installed vertically as a showcase, and another 22 touch screen inside where customers can consult the digital catalog with all the varieties of teas. All these displays are managed by nsign.tv players.
Tea Shops own Marketing department operates the platform autonomously.
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