Adrian J Cotterill, Editor-in-Chief
Today, Monday April 22, 2024 is #EarthDay2024 and it is great to see the OAAA and their membership supporting EARTHDAY.ORG, the global force behind Earth Day with the launch of a national Out of Home PSA campaign PLANET VS PLASTICS which is designed to help shine a light on the dangers of plastics to human health.
Anna Bager, President and CEO, OAAA told us “Helping to drive awareness around this important and widespread issue is what out of home is made for – delivering larger-than-life impact and engagement with the masses. These are big problems to solve, and we need to harness big, bold storytelling to help solve them”.
The creative is available for download here.
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