Adrian J Cotterill, Editor-in-Chief
OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home (OOH) media companies in the U.S., is running multiple campaigns in April in honor of Earth Month.
Through a partnership with The Farmlink Project and a purpose-driven content series (MOMENTS by OUTFRONT), the campaigns aim to inspire environmental awareness and resourcefulness throughout the month, including Earth Day next week on Tuesday April 22.
Moments by OUTFRONT, OUTFRONT’s content and publisher platform, celebrates Earth Month with curated content on OUTFRONT’s transit media, reaching millions of commuters daily. ‘Moments in Life’ in collaboration with PureWow, highlights a DIY bird feeder for kids, encouraging commuters young and old to take a simple and fun step toward a more sustainable future.
OUTFRONT has again teamed up with The Farmlink Project, the fastest-growing solution in the charitable food space, on a nationwide OOH campaign to encourage people to take action in the fight against food insecurity. The creative is running now through April 30 on digital billboards across the country, with the message: “Feed people, not landfills. $1 delivers 17 lbs of food.”
Kate Nelson, Head of Brand at The Farmlink Project said “OUTFRONT’s partnership has been critical in amplifying our mission to spark conversations about food waste and food access nationwide. Currently, about one-third of the food grown in the U.S. ends up in landfills, making it one of the largest contributors to greenhouse gases. Earth Month is the perfect time to join forces and amplify our mission – to connect farms’ surplus with food banks, feeding people instead of landfills.”
The Earth Month campaign follows OUTFRONT and Farmlink’s Thanksgiving partnership to encourage donations to provide food to families in need with digital billboards featuring a similar message. OUTFRONT and Farmlink have been partners since 2021.
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