Adrian J Cotterill, Editor-in-Chief
Andreas Souptonuts (real name Andreas Soupliotis) has announced that he has stepped down from his full time role at Perion DOOH.
Andreas is a true visionary, has been a fine industry leader and has always been the BEST speaker at any of the conferences we have ever attended.
He’s also humble, which must be incredibly difficult when you are usually the smartest guy in the room, and has done huge amounts of good work for the dooh, programmatic and adtech world, passing on his knowledge and wisdom to all who would listen.
You will know Andreas from either Ayuda Media Systems (he was co-founder and CEO) or Hivestack (again, he was co-founder and CEO) but he also had a spectacular business life before that with Microsoft Research and playing Officer Francis “Frank Ponch” Poncherello in the American crime drama television series CHiPs created by Rick Rosner which aired on NBC from September 15, 1977, to May 1, 1983.
The vibrant ‘pink’ of Hivestack has been with our industry for just over seven years but with clever marketing, good branding, fantastic events and trade show booths it seems as they have been with us forever. Hivestack was initially AYUDA[x] Inc., spun out of Ayuda Media Systems in September 2016 but rebranded itself as Hivestack Inc. at DMEXCO 2017 in September that year.
It was acquired 12 months ago by Perion Network Ltd. (NASDAQ and TASE: PERI).
This acqusition was the second successful ‘exit’ that Andreas had engineered, selling Ayuda Media Systems to BroadSign in September 2019.
Andreas told us “To my esteemed friends and colleagues of the #DOOH industry. It is with a full heart that I share that last Sunday marked my last day full-time at Perion DOOH. I have now transitioned into an advisory role to spend more time with my new little family. I would like to thank the entire DOOH industry for nourishing me with 22 years of amazing support, inspiration and friendship. From founding and successfully exiting two companies in the space, Ayuda Media Systems and then Hivestack, I’ve had the honour and privilege to help this special industry embrace change and innovation. When Perion acquired Hivestack in December 2023, I knew Hivestack would be in excellent hands. Since then, Perion has more than delivered — investing in our platform and people with confidence and extreme care. Hivestack is now the foundation of Perion One, a testament to the strength of what we created. I would like to especially thank Tal Jacobson the CEO of Perion for believing in the awesome people of Hivestack. Perion has such a bright future thanks to his leadership. To the amazing DOOH ecosystem: you are headed for even more greatness. The best is yet to come for this awesome space! With love, pride, and a whole lot of pink”.
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