October 2008 (i.e last year) we write ‘Madness And The European Digital Signage Show‘ and I am afraid it is going to be much the same story this year however we (and others) try to spin it!
How can twenty stands split roughly 70% kiosk and 30% digital signage be any sort of show? It takes less than 5 minutes to walk around we are told. A show like this can make no economic sense and surely does both industries a disservice.
Andrew and I are due to visit Kioskcom / Digital SIgnage show at Olympia tomorrow (I’m sorry we resolutely refuse to add the suffix ‘European’ in any description of the digital signage show) but that’s only because we have a couple of meetings already scheduled.
One rumour doing the rounds was that they nearly pulled the show at the last minute and you know what, it may have been better if they had.
We suspect that even to get the exhibitors that they have they did some rock bottom deals – again to re-iterate this makes no financial sense to organiser, exhibitor or the punter who gives up valuable time to visit. What a joke!
There were also some exhibitor no-shows we believe.
Ronni Guggenheim’s much touted Minicom (sponsored by Scala no less) Experts tour must have taken all of 1 minute twenty seconds.
Minicom Digital Signage, the leader in “last mile” player-to-screen connectivity platforms for the Digital Signage marketplace, and KioskCom Ltd the organizers of The Digital Signage Show Europe and Self Service Expo, announce this week the bringing of the successful “Digital Signage Expert Tour” to the event ot be at Olympia. The Digital Signage Expert Tour is an educational framework, helping visitors understand and experience the full digital out-of-home application on the show floor. The “tour” is a free service during the show from September 30th to October 1st at Olympia, London.
This free tour will provide an overview of a selection of carefully hand-picked exhibitors following the accurate path of the digital signage supply chain, from content creation to traffic management, outlining how they fit into the overall Digital Signage puzzle. “The tour was an outstanding success at Screenmedia Expo London and Infocomm Orlando, providing a groundbreaking platform of education for the visitors of the shows. Traditionally, a visitor finds it difficult to get a bird’s eye view of the overall application. The Digital Signage Experts’ Tour answers this need by providing the full end-to-end story with real live demos of each piece in the puzzle, an overview of the solution which a visitor would normally not get.”
In Addition, Minicom Digital Signage is launching for the first time an innovative communication method, allowing participants to listen to the tour guide’s explanations without surrounding interferences. This method utilizes a ListenTech tour audio system and ensures that listeners hear comprehensively, without interruption.
The tour is schedule to happen on Wednesday 30th at 10.30am and 2.30pm and on Thursday 1st at 10.00am and 12.30pm. Just come along to stand 140.