What’s In A Name?

Adrian J Cotterill, Editor-in-Chief

What’s in a name? Well sometimes you get a ‘brand’ if you do everything correctly!

Next week we look at the launch of MicroTiles and some of the work done behind the scenes on the name that is set to become a household word – well, in the lands of AV and DOOH at least!

One Response to “What’s In A Name?”

  1. tmcgow1 Says:

    Its a different reality why this would be a dooh household term. Somebody is wishing the editor will keep saying that. Why would something bigger than a cinder block could be called a microtile? Who is going to cut holes in their walls for these things? Walls are only 4-6″ deep, its going to poke someone’s eye out!. Frameless lcd accomplishes the same objective at 95% less cost and mounts flush on a wall with a backbox. Add another 5% for a computer player brain and its all hidden behind the screen. Thats micro at a micro price of less than 400US. Dooh marketers do like to spin things.

Leave a Reply