New York Times Audience Measurement Story
Adrian J Cotterill, Editor-in-Chief
I doubt if even The New York Times could do a better job giving coverage and opinion to the thorny subject of automated audience measurement than either ourselves or the mighty Bill Gerba (official congrats Bill and wife on the birth of their little boy last week) BUT we hear that they are going to try!!!
Triggered by the announcement a few months back of Trumedia’s opening up of an office in Florida – the finished article is due out shortly.
I am sure it will make interesting reading.