Boondocks Fun Center Partners With Texas Digital for Signage Solution

Gail Chiasson, North American Editor

Boondocks Fun Center recently expanded its use of VitalCAST digital signage to its newest facility in Kaysville, Utah, choosing Texas Digital, College Station, Texas, to deliver its state-of-the-art information and entertainment to the facility.

Boondocks, which offers miniature golf, bumper boats, two go-cart tracks, laser tag, arcade, 20 lanes of bowling and more, opened its Kaysville center in late 2009. Kaysville is Texas Digital’s second installation at Boondocks Fun Centers. (The first was in Draper, Utah.) Boondocks will expand digital signage usage to another location in Colorado in 2010.

The Boondocks installation includes seven 47” vertical LCD screens: two at the ticketing area, two at the bowling counter and two at the snack bar, as well as one in the bowling vestibule. Additionally, there are three 47” vertical LCDs in polished aluminum freestanding LCD enclosures – one double-sided unit by the entry walkway and one single-sided unit by the restaurant entrance – and four 47” horizontal LCDs showing entertainment content by the dining area. All the screens run Texas Digital’s VitalCAST software, which allows pricing, imagery and other features on the displays to be updated automatically and simultaneously with a few clicks of the mouse.

“We loved the improved ability to communicate with our guests that digital signage has provided,” says Damon Day, vice-president, Boondocks Fun Center. “It is a clean and dynamic medium that has allowed us to get rid of the messy signs that previously cluttered up our sales counters. In addition to keeping our offerings up to date, digital signs make it possible to better recognize groups, birthdays and other distinguished guests as they arrive.

“We chose VitalCAST because of the feature set, ease of use and customer support. We used a different digital signage application in the past that was not easy to use nor was it adequately supported. This experience has given us an even greater appreciation for VitalCAST and Texas Digital’s approach to digital signs.”

“Texas Digital is pleased that Boondocks Fun Center, named World’s Best Family Entertainment Center in 2007 by the International Association of Amusement Parks and Attractions, has selected our solution to drive its LCD signs at another location,” says Dennis Davidson, president and COO, Texas Digital. “This is a wonderful opportunity to be a part of its impressive facilities, and we look forward to working with Boondocks on future projects.”

About Texas Digital
Established in 1972, Texas Digital is a leading provider of digital signage solutions, with over 22,000 units installed worldwide. Texas Digital’s customers include leaders in the entertainment industry including theatres, theme parks, sports stadiums, arenas and other entertainment venues.

About Boondocks Fun Center
Boondocks Fun Centers are located in Utah and Colorado, and provide a variety of entertainment options that appeal to a wide range of ages and interests. It strives to create an environment that is safe, clean and inviting for all ages. Boondocks Fun Center’s target market primarily consists of families, businesses, schools and churches. Birthday parties and group events, including company parties, corporate team-building events, and school and church outings, represent important business segments for Boondocks.

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