Music Choice Premieres Interactive Channel

Chris Sheldrake

Music Choice premieres an interactive channel – so what you ask? Surely new TV channels are launched all the time?

Well not so this one. In an era of superlatives this launch is actually quite ground breaking.

Dave Del Beccaro, president and CEO at Music Choice. told Multichannel News “The difference between this and other music video networks is that you can interact with it on some basis at all times, it doesn’t require any cable technology – its all through the laptop and PC – and the viewers participate in the network on a very fundamental scale,”

He added “This generation doesn’t only want to view their content whenever and wherever they want but they want to participate and help formulate the content.”

The rumour is that the channel has been created entirely by clever use of technology.

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