Landmark Digital Structure, Westfield, London

Chris Sheldrake

Ocean Outdoor continues its impressive investment in digital in the UK with a GBP 1 million install at Westfield.

The Westfield Point stands at a vast 25 metres tall and offers advertisers a chance to showcase their brand on a three sided platform to an audience of over 700,000 vehicles and pedestrians.

Each face comprises a high specification LED screen offering 4 x 10 second slots in a loop, with an Ambilight surround which generates light effects that correspond to the static digital content.

This combination of technology creates a more immersive viewing experience for the consumer so we are told.

Grant Branfoot, Managing Director at Ocean tolds us “The construction of such a unique architecturally designed digital structure only serves to enhance the surround of Westfield London. Ocean continue to utilise the latest technology ensuring that brands are equipped with an unbeatable service and the platforms they need to showcase their products.”

One of the sites initial clients was BMW for their state-or-the-art 5 Series ad campaign.

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