With the industry embracing new technology and digital out-of-home products changing the face of OOH advertising, the Out-of-Home Marketing Association of Canada will hold a webinar focusing exclusively on digital OOH products and networks and the advancements in this category of Out-of-Home.
Participants will gain an understanding of the various digital formats, their advantages, learn about strategic uses of the medium and what is on the horizon for digital and mobile marketing.
Webinar Topics Include:
- DOOH products and networks;
- Results of new Canadian research on awareness, perception and response to DOOH;
- Consumer interactivity and engagement
The webinar is available at no charge for agencies, advertisers and OMAC members only.
Those wishing to register for the webinar, visit www.omaccanada.ca