Digital Learning For America’s Spanish-Speaking Consumers

Gail Chiasson, North American Editor

The Xpresenter platform of X2O Media, Montreal-based provider of software, network management, and content services for professional digital signage applications, is being deployed by SABEResPODER to help the Los Angeles-based organization implement a digital signage network across North America – including a presence in Latin American consulates.

SABEResPODER is the leading provider of comprehensive and practical educational solutions for Spanish-language-dominant Latinos in the U.S. Through its needs-based educational campaigns, SABEResPODER creates and distributes in-language and in-culture educational content that empowers Spanish-speaking consumers to become more informed, confident, and active participants in American society.

SABEResPODER produces educational video programming for its VideoNetwork — a series of networked flat screen TVs placed in key community locations that serve Spanish-dominant communities. The partnership calls for X2O Media, working with SABEResPODER, to design compelling digital signage content that incorporates educational videos along with a text crawl that will continually be updated with useful information customizable by each location..

The digital signage platform, with SABEResPODER educational content created in partnership with select corporate, government, and community organizations, will provide practical solutions on needs-based topics to assist consumers in their roles in American society.

“When we needed a partner to provide a cutting-edge solution for digital signage, X2O Media was the clear choice,” says Amir Hemmat, president and CEO of SABEResPODER. “X2O Media will enable us to present our content using the highest quality graphics and video, thus increasing engagement with our audiences. We look forward to great outcomes from this partnership.”

David Wilkins, X2O Media president and CEO, says, “This innovative project will provide a useful service for visitors while at the same time serve as a great tool for SABEResPODER’s partners to communicate and raise awareness. X2O’s experience and expertise both in technology and presentation will ensure a top-quality result that is appreciated by viewers and is effective for users, while supporting SABEResPODER’s commitment to transform waiting areas into learning rooms.”

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