The Digital Signage Association and the Self-Service & Kiosk Association announced this week ahead of #Kioskcom plans to merge and form a new organization called the Digital Screenmedia Association – a conveniently clever name that we particularly like (think the #ScreenMediaExpo event in May each year) that keeps the DSA acronym!
Evidently the Advisory Board of the Digital Signage Association agreed to the merger on 6th April and the Self-Service & Kiosk Association Advisory Board voted in favor of a merger during its meeting earlier this week.
Cortlandt Johnson, kiosk services sales leader of IBM Global Services told us “The merger of the Self-Service & Kiosk Association and the Digital Signage Association is the right move at the right time. Users are now looking for solutions that address digital signage, interactive kiosks and mobile devices and need an integrated digital screen media strategy. The new Digital Screenmedia Association will be a larger, more influential association that will be a stronger force in driving market growth for everyone involved.“
The Digital Signage Association, which in March announced its decision to incorporate as an independent 501(c)(6) non-profit organization, and the Self-Service & Kiosk Association had formed a merger discussion task force comprising members from both groups to deal with the many details involved before making the recommendation to its respective advisory boards.
In addition to addressing the needs of the digital signage and self-service industries, the new association will look for ways to serve users, deployers, vendors, integrators, agencies and network operators in all areas of digital technology applied to audience engagement, including mobile services.
Stuart Armstrong will serve as president of the Digital Screenmedia Association. Janet L. Webster, president of Creative Solutions Consulting and president of the Self-Service & Kiosk Association, will serve as an executive vice president in the new association.