The second event in Lyle Bunn’s Master Series, focused on ad-based retail implementations, drew a crowd of approximately 80-90 attendees.
Unlike other Digital Signage Events, it was great to see a high number of end-users in the audience. Canadian Tire, LCBO, Scotia Bank and a few others were most notable, considering they all have some sort of RFP or RFI floating around the digital signage circles.
Cathy Stauffer, Executive Vice President, Market Development, PRN, delivered a strong presentation, well received by the audience. The interest and attention of the audience was evident by the high volume of questions at times almost de-railing the presentation. However, as always, Lyle Bunn managed to bring the conversation back on track to push forward the day’s agenda.
It was interesting to note the audience’s fixation on network-level content delivery preferences (Wireless, DSL, 3G or Satellite) and dynamics of ad-funded digital signage (pricing, CPM, ownership) – two topics that dominated the question periods. Looks like the next event may need to focus on more technical aspects of Digital Signage to satisfy the increasing amount of propeller heads in the audience.
Overall, the event delivered a great forum for bringing together end-users closer to the realities of our industry and exposing firsthand accounts of implementing Digital Signage. Let’s hope this series will continue past the third scheduled event in Vancouver and help reduce confiscation inhibiting progress of our industry.
About the organizer:
Lyle Bunn is an independent consultant, author and educator in advancing Digital Signage and Dynamic Place-based Media projects and supply.
In closing remarks Lyle wanted to ensure that the Canadian Digital Signage resellers, end-users and interested parties were aware of the following upcoming events:
- The AdOlympics happening evening Aug 19 (Polson Pier, Toronto).
- The Sept 8 Digital Signage supplement to appear in the National Post.
- The Ad Clubs Sept 23 Out-of-Home Day (Toronto) (http://www.adclub.ca/).
- The Sept 28 InfoComm Roundtable (Vancouver).
- CONNEX 2010 by Ingram Micro happening in Toronto Sept 23 (http://www.connex-im.com/ or http://www.imdigitalsignage.ca/).