Digital Menu Boards At The Alamodome

Gail Chiasson, North American Editor

A joint project between Philadelphia-based ARAMARK and the city of San Antonio at the Alamodome in San Antonio, Texas to renovate their concessions areas with new food concepts, graphics and signage, including digital menu boards, has been completed with the help of Texas Digital Systems Inc..

Texas Digital, headquartered in College Station, Texas, was chosen to provide the hardware and software for the digital signage portion of the project.

The Alamodome is a 65,000-seat multi-purpose facility and is home to concerts, conventions and professional sporting events throughout the year, including Dallas Cowboys Training Camp, the Alamo Bowl and the University of Texas at San Antonio football team beginning in the fall of 2011. They host an average of 900,000 visitors each year.

There are 24 permanent concession stands in the Alamodome, featuring traditional favorites for sporting and entertainment events, such as burgers, hot dogs and pizza as well as additional options such as barbecue and Tex-Mex. Portable concession carts also sell popular items including sandwiches, nachos, peanuts, sodas and beer.

Texas Digital’s VitalCAST digital signage solution was deployed to run 80 42-inch screens at both the permanent and portable concessions areas. VitalCAST is a turn-key digital signage solution that lets users control a series of digital menu boards from one central location. Regular menu items, limited-time offers, high-impact graphics, videos and more can easily and quickly be combined to deliver an eye-catching menu to customers. Price changes and product offerings can be changed with a few clicks of the mouse and delivered instantly to any number of screens.

In the case of the Alamodome, eight different restaurant concepts are being managed by VitalCAST. With an eye to the importance of content to any digital menu board project, the Texas Digital Creative Services team developed the overall look for each location’s digital menus, utilizing color schemes and logos that were created for each stand concept.

Within each brand concept, most of the menu boards deliver typical digital menu content, including menu items, prices, limited-time offers, and video and still images of food items. However, to further enhance the in-line experience, screens showing information and entertainment content are scattered into the mix.

Building on more than 35 years of innovation, Texas Digital is a leading provider of digital signage, with over 22,000 units installed worldwide. Its customers include leaders in the entertainment, quick-serve restaurant and hospitality industries.

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