This involves TV rather than digital out-of-home, but we thought it a rather interesting development: 2 million pairs of free 3D glasses are being distributed to Canada’s public so that they can watch CBC Television’s Queen Elizabeth In 3D documentary special.
The glasses are available at more than 3,100 Canada Post outlets across the country on a first-come, first-served basis. Queen Elizabeth In 3D will air Sept. 20 at 7 p.m. (7:30 p.m. NT) on CBC Television, and both Sept. 20 and 25 at 10 p.m. ET/PT on CBC News Network.
Queen Elizabeth In 3D is the first 3D television program to be Canadian-shot, produced and transmitted nationally on this scale. The documentary includes 3D footage of the Queen’s most recent trip to Canada, including her reviewing the Canadian naval fleet in Halifax, and attending Canada Day celebrations in Ottawa and the Queen’s Plate in Toronto, as well as archival colour 3D footage from 1953 and new material shot at Buckingham Palace.
Viewers can watch the broadcast without glasses or in 3D if they use 3D glasses that have amber and blue lenses. (Old-style red and blue 3D glasses and clear polarized 3D glasses will not work with this production.)
Special equipment is not needed to watch the documentary, although the experience will be enhanced by watching the documentary on an HD television set up for widescreen or 16:9 presentations.