Here’s a nice initiative in the UK from network newcomer, Electronic Health Media (EHM, 120 Doctor’s surgeries).
EHM are donating a dedicated slot on their content wheel to broadcast images and information relating to missing children. There’s a nice ‘age-enhanced’ image for longer term missing cases also.
Some of EnQii’s networks in the US did this a while back, but this is the first time I have seen it in Europe.
PACT (Parents and Abducted Children together) and the Police National Missing Person’s Bureau are looking forward to reaching 1 million people a month.