The Financial Times has published an interesting report in March. Called ‘The Connected Business’, it highlights and explains the different challenges that marketing and sales are facing in today’s business.
The issues addressed range from cloud computing to social networks and the use of outdoor advertising as essential ingredients to take business forwards.
On the special report , an article from David Gelles discusses the role of the chief marketing officer as not a straight forwards role which has to change and adapt to the times we live. An effective marketing exercise is no longer about just constructing a company’s identity via a nice ad, he argues, it is more about learning about and using the technology available to reach clients.