Bombay Power Station, Battersea

Geny Caloisi

Premium gin Bombay Sapphire, showcased the winner of its ‘Project Your Imagination’ Competition onto London’s iconic Battersea Power Station last night.

Bombay Sapphire launched the global competition in December 2010. Entrants from all over the world were asked by Bombay Sapphire to demonstrate their imagination by submitting ideas including drawings and poems, to be used as the inspiration for the Bombay Sapphire 3D spectacular projection. Facebook fans selected their favourite – from a global shortlist spanning from the UK to Australia. The lucky winner, Erjola Veliaj from Albania was the clear victor chosen by Facebook followers.

Veliaj says, “I was so pleased to win the competition and seeing my idea brought to life tonight is fantastic. It looks better than I could have ever imagined.”

Veliaj ‘s winning concept took Battersea Power Station into a new dimension. The building was lit up in a rainbow of changing colours reflecting its bold, square lines. Spectators were then shown a cool blue world of imagination inside the building, which reflected vibrantly in the water of the Thames.

Set to music, the projection captivated and impressed the audience who were on board of The Silver Sturgeon, the flagship vessel of the lavish Silver Fleet. Floating on the Thames sipping imaginative Bombay Sapphire cocktails gave the perfect viewpoint of this stunning piece of work – I’m sure some people will struggle to remember it after the fourth cocktail.

John Burke, Bombay Sapphire Global Category Director, says, “Bombay Sapphire has long had imagination at its heart and through this competition we have been able to inspire imagination in others, something we are keen to continue.”

Visit to view the projection in full.


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