EYE USA tell us that they are installing seven digital Eyelite units in The Oaks mall in Thousand Oaks, California – this investment in digital inventory at The Oaks comes amidst the mall’s USD 250 million redevelopment project (which of course us a great time to get new kit in).
Expansion is part of the re-development and the The Oaks when complete will have nearly 235,000 square feet of new retail space and feature about 180 stores and restaurants.
EYE’s seven digital Eyelite units in The Oaks feature their usual 70-inch LCD displays.
David Gibbs, CEO, EYE USA tells us “As the Out-of-Home industry moves more and more towards digital, EYE continues to invest in and expand its digital network in malls”
EYE’s digital network now includes nine malls across the US and consists of 69 digital units.