Enmedio Comunicacion Digital Chooses BroadSign

Gail Chiasson, North American Editor

Enmedio Comunicacion Digital, digital signage network operator in Colombia, South America, has decided to deploy BroadSign‘s technology platform across its networks, with plans for significant growth in the coming months.

Enmedio Comunicacion Digital operates advertising and corporate networks in Colombia’s most prominent cities.

Its advertising arm, Enmedio Advertising Networks, has deployed over 1,600 digital displays in more than 830 high-traffic venues across the country. Enmedio Corporate Networks, a managed services network, runs 150 screens for high-profile companies such as Citibank, Dupont and Coca-Cola. Together, its two business units reach over 28 million people monthly across a wide range of venue types such as office buildings, banks, shopping centers, airports, hotels, hospitals, gyms, bars, restaurants, universities, hair salons and spas.

Building on its success and driven by innovations in the fields of mobile convergence and interactivity, Enmedio plan to expand to 2,000 digital signs by the end of 2012 and well over 6,000 displays by 2015.

“BroadSign’s superior segmentation capabilities allow us to deliver the right message to the right people at the right time,” says Sebastian Obregon, Enmedio CEO. “Their automation platform means our people can focus entirely on growing revenue rather than trying to solve technology problems.”

Brian Dusho, BroadSign CEO, says that BroadSign looks forward to supporting Enmedio in the coming years.

“Our relationship is yet another testament to the strong ties that bind us to the South American market,” says Dusho. “We are proud to see Enmedio carry the BroadSign banner as it undertakes its significant expansion efforts.”

Founded in 2006, Enmedio was Colombia’s pioneer in the Digital Signage industry and is now the absolute market leader. Backed by the second largest Newspaper in the country, it operates more than 1,700 digital displays in more than 830 venues throughout 14 cities.

Enmedio’s core business is DOOH Advertising Networks where it offers captive and highly segmented audiences to its advertisers. The current ad networks are Office Buildings, Shopping Centers, Airports, Hotels, Hospitals, Bars & Restaurants, Universities, Gyms and Hair Salons.

Profiting from its expertise and its growing national infrastructure, Enmedio is now also offering major companies a fully integrated Digital Signage service for corporate communications. The service includes personalized hardware, installation, network management and content creation.

Major media outlets in Colombia have recognized Enmedio as one of the most innovative communications and media companies of the present.

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