YCD Multimedia today announced that global fashion icon LACOSTE has selected YCD’s digital signage platform to manage and control video walls at three stores in the United States, including the LACOSTE 5th Avenue Flagship in New York City.
The stores comprise various video walls (including a ceiling display in Miami), adding a modern flavor and communication tool to the classic and traditional brand, created in 1933 by the French tennis legend René Lacoste.
The video walls tell the LACOSTE story, while promoting merchandise through the evolution of the product. The content tells the brand story from conception, to the first clothing line and materials used, and segues to current days where there are many colors available based on the original concept of René Lacoste. The content was developed by LACOSTE and is updated remotely by LACOSTE headquarters.
The latest store to install YCD’s Messenger platform is LACOSTE’s new boutique on Lincoln Road in Miami. This installation followed Messenger’s implementation at LACOSTE Soho boutique on Broadway and Flagship store on Fifth Avenue, both in New York City.
All three shops have been designed in a modern, engaging style to gain maximum visibility and reflect the top quality of LACOSTE products.
“We wanted to convey our brand and communicate with customers in a very modern way,” said Peter Wiegand, Senior Project Manager at LACOSTE. “In order to do this we needed a solution that wouldn’t compromise on the quality of playback or be a barrier for LACOSTE Corporate to update the content. After examining various solutions, we came to the conclusion that YCD’s Messenger best fits our needs.”
LACOSTE’s offering is displayed in a very appealing and attractive manner, emphasizing the unique design and the prestigious style of this famous brand. The display not only helps customers make better decisions, but also creates a unique customer experience.