Adrian J Cotterill, Editor-in-Chief
The Digital Place-based Advertising Association (DPAA) announced Thursday that its 6th annual Digital Media Summit will be held October 22 at the New York Hilton.
Susan Danaher, DPAA president & CEO, said, “Our annual Digital Media Summit is a must-attend for any agency or digital placed-based network looking to gain actionable insights into our rapidly growing sector. Last year’s record crowd was about evenly split between agencies/brand marketers and networks/suppliers, which resulted in some great exchanges of ideas and networking opportunities. We already have some great ideas percolating for this year’s agenda and will be unveiling them in the coming months.”
The day–long event will examine critical topics related to digital place-based media, including contextual engagement and planning strategies, and feature case studies presented by leading national advertisers. An exhibit hall also will be open to attendees.