Goodbye Mr Engels

Adrian J Cotterill, Editor-in-Chief

We were of course the first to break the news early on Sunday ‘BroadSign Lets Go Of Its CEO and CFO‘ and it seems BroadSign have reacted well, and brought their (we believe planned for Tuesday this week) press release forward and here it is, in its entirety.

No real surprises. It’s goodbye Mr Engels and goodbye Minnetonka…


Industry Veteran Brian Dusho Takes Over from Departing CEO Rick Engels, Reaffirms Goals for 2009
February 01, 2009.

BroadSign International, a leading provider of Software as a Service (SaaS) solutions for managing digital out-of-home networks, announced that Chief Strategy Officer Brian Dusho has been appointed President of the company, as Patrick (Rick) Engels has stepped down from the post of CEO to pursue other career opportunities.

Brian Dusho is a digital signage industry veteran and a founding member of BroadSign International. He has been instrumental in building strong sales and marketing organisation and expanding BroadSign’s foothold from North America to Europe, Asia and Latin America. Mr. Dusho has been a visionary force in identifying strategic market trends and gearing product development towards them, which allowed BroadSign, a company created in 2004, to seize leading positions in a very short span of time.

“I enjoyed working with Rick Engels, and I thank him for his commitment and contribution since he took over 15 months ago,” said Brian Dusho. “I wish Rick all the best in his new endeavours.”

Cord Christensen, also a co-founder of BroadSign international, who had been CEO of the company in the past, has been re-appointed Chairman and CEO and will be in charge of corporate governance.

Brian Dusho will oversee strategic product development and run day-to-day operations.

According to Brian Dusho, his efforts will focus on boosting core revenue streams such as software subscriptions , managed services and implementing strategic initiatives such as BroadSign Open – a breakthrough web-based platform for media aggregators and buyers to plan and purchase ad space across the BroadSign-powered universe.

“I am excited to lead BroadSign as we transform our refreshed growth plan, industry-leading technology and recently announced partnerships into sizable returns for our customers and shareholders,” said Dusho.

“Brian has been a key manager who has conceived and executed a winning product strategy. He is a true leader and a field expert in one, and the Board has expressed full confidence that he will take the company to the next stage of success,” said Cord Christensen, Charirman and CEO of BroadSign International.

Following the leadership transition, corporate headquarters will be transferred from Minnesota to Montreal, where the R&D, support, sales and marketing departments have been located since

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