Mazda Hotlaps Challenge (UK)

Adrian J Cotterill, Editor-in-Chief

Mazda are running their Mazda Hotlaps Challenge in a roadshow format in (respectively) London, Birmingham Glasgow and Sheffield at the moment. It runs for two weeks. There are a number of digital implementations – mainly in shopping malls.

It’s a relatively small campaign but interesting as it sees Mazda do a digital campaign for the first time I believe.

Campaign details can be found at

Brightspace Media have also cleverly placed the creative in several bars in Sheffield, some of those on the Kaleidovision network; namely 2 x Smith and Jones, 1 x Varsity and 1 x TCG (The Bedroom)

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