Mazda are running their Mazda Hotlaps Challenge in a roadshow format in (respectively) London, Birmingham Glasgow and Sheffield at the moment. It runs for two weeks. There are a number of digital implementations – mainly in shopping malls.
It’s a relatively small campaign but interesting as it sees Mazda do a digital campaign for the first time I believe.
Campaign details can be found at www.mazdahotlaps.co.uk
Brightspace Media have also cleverly placed the creative in several bars in Sheffield, some of those on the Kaleidovision network; namely 2 x Smith and Jones, 1 x Varsity and 1 x TCG (The Bedroom)