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Learning From The Recession Revelation

Wednesday, March 25th, 2009

Guest Contributor, Richard Rowley, atmAd

Media planners have always been under pressure to deliver exciting, innovative and strategically fresh campaigns to clients. Understandably, the demand for cost effective advertising that can reach an ever greater target audience across multiple mediums is something that has been steadily growing over time. But the juggernaut of the global economic crisis has transformed this […]