Learning From The Recession Revelation
Wednesday, March 25th, 2009Guest Contributor, Richard Rowley, atmAd
Media planners have always been under pressure to deliver exciting, innovative and strategically fresh campaigns to clients. Understandably, the demand for cost effective advertising that can reach an ever greater target audience across multiple mediums is something that has been steadily growing over time. But the juggernaut of the global economic crisis has transformed this […]
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