Archive for the 'DailyDOOH Update' Category

#OOH Ad Revenue Surpasses USD Nine Billion

Monday, March 10th, 2025

Adrian J Cotterill, Editor-in-Chief

Out of home advertising revenue surpassed USD 9.1 billion in 2024, a 4.5% increase from the previous year, according to newly released data from the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. Digital OOH (DOOH) accounted for 34% of total OOH ad spend and […]

Place Exchange Global Expansion

Monday, March 10th, 2025

Adrian J Cotterill, Editor-in-Chief

Place Exchange, a leading independent out-of-home supply-side platform, continues its global expansion with significant growth across Europe, Latin America, Asia, the Middle East, and Africa. Already leading the marketplace with its extensive pool of premium digital OOH (DOOH) inventory in North America, Place Exchange has added twelve billion monthly impressions and over a hundred thousand […]

QMS Royal Childrens Hospital Good Friday Appeal

Monday, March 10th, 2025

Tristan Cotterill

Digital outdoor media leader QMS has again joined forces with The Royal Children’s Hospital Good Friday Appeal to support its 2025 fundraising campaign across Victoria. Now in its third year of partnership, QMS is using its digital large format sites to drive awareness of the Good Friday Appeal and encourage Victorians to dig deep. The […]

PATTISON Outdoor Partners w/ Niagara Transit

Monday, March 10th, 2025

Adrian J Cotterill, Editor-in-Chief

PATTISON Outdoor Advertising, Canada’s leading provider of transit advertising, has entered into an exclusive advertising partnership with the Niagara Transit Commission (Niagara Transit). This agreement allows PATTISON to manage and sell advertising space on transit vehicles and shelters across Niagara Region, covering communities including Niagara Falls, St. Catharines, Welland, Fort Erie, Port Colborne, Thorold, Grimsby, […]

#BarbieLimitlessFriendship Women’s Day Billboards

Monday, March 10th, 2025

Adrian J Cotterill, Editor-in-Chief

Last week Barbie partnered with Heart, the UK’s biggest commercial radio brand, to celebrate the power of women supporting women in the lead up to Saturday’s International Women’s Day. Heart listeners nominated female role models that inspired them for a chance to have their message shared on air and on digital billboards, and the chance […]

Daktronics Reece Kurtenbach Steps Down

Friday, March 7th, 2025

Adrian J Cotterill, Editor-in-Chief

Daktronics chairman, president and CEO Reece Kurtenbach stepped down from all three positions at the company this week Reece, whose father, Al, co-founded Daktronics in 1968, has been CEO since 2013.In a statement Reece said “Since its founding over 50 years ago, Daktronics has grown into a world leader in video communications displays and control […]

Jim Kane Joins Zitcha

Friday, March 7th, 2025

Tristan Cotterill

Zicha, a unified retail media platform founded in Australia, has announced the appointment of Jim Kane as Vice President of Sales – Global. Jim renowned for his extensive experience in retail media sales, will be steering Zitcha’s global sales strategy. Prior to joining Zitcha, he has contributed significantly to the field of shopper marketing, retail […]

75Media Acquires Mass Media’s Roadside Estate

Friday, March 7th, 2025

Adrian J Cotterill, Editor-in-Chief

Hot on the heels of UK, Leeds based 75Media securing a seven-figure investment to help further cement its position as a tech-driven leader in the out-of-home market, comes an announcement that it has expanded its UK portfolio with the acquisition of Mass Media’s large-format digital roadside estate. 75Media has acquired the majority of Mass Media’s […]

Eric Hamme New Clear Channel Chicago Market President

Friday, March 7th, 2025

Adrian J Cotterill, Editor-in-Chief

Clear Channel Outdoor Americas, (NYSE: CCO), has appointed Eric Hamme as president of its Chicago market, the third-largest media market in the U.S. In this role, he will oversee all aspects of the market’s operations, including sales, marketing, real estate, public affairs, operations and finance. Eric is a seasoned advertising and sales leader with more […]

Doohly Joins OOHMAA

Friday, March 7th, 2025

Tristan Cotterill

Doohly has joined the Out of Home Media Association Aotearoa (OOHMAA). Already a key player in the New Zealand digital out-of-home industry, Doohly partners with some of the country’s most innovative media owners. Joining OOHMAA reflects Doohly’s commitment to further strengthening its ties within the New Zealand market and supporting the industry’s continued growth. Doohly […]