DailyDOOH

A UK company, The Healthcare Messaging Group, is providing NHS Hospitals with a digital signage solution that works to benefit both the hospital and the patients. The ‘Patient Information Initiative’ operated by The Healthcare Messaging Group using signagelive software, delivers high quality bespoke creative messages on large screens positioned in primary locations around major NHS [...]

Interesting move from Primesight who have just announced that they’ve secured the sales and marketing agreement for advertising on 2,700 digital till screens in 1,270 Martin McColl† stores nationwide. The screens offer full motion or animation giving advertisers a powerful impact both within the stores and particularly whilst customers undertake their transactions, making it an [...]

EXPO 4.0, held in a fantastic exhibition hall next to the airport in Stuttgart, Germany, brought four trade shows about visual communication under one roof, combining: TV TecStyle Visions; Wetec; POS Masters; and DigitalSignage Tec. While all four shows remain independent, ensuring a clear structure, the four-in-one concept also created a space where the synergies [...]

After a magnificent #ISE2012, that managed to creep into February, we have a couple of weeks’ gap in our industry events calendar before anything of note happens again (most of the team at DailyDOOH Towers seem to be using that opportunity to shoot off skiing). SIGN CHINA 2012 is up next and takes place 20-23 [...]

In March I will be chairing ‘Digital Signage 360 – A Global Perspective‘ at #dse2012 in Las Vegas. Working alongside Richard Lebovitz (Editorial Director, Digital Signage Expo) we have completed what we think is a unique event – one that will look globally at the industry; North America, EMEA, BRIC, APAC etc and we have [...]

We wrote only a few weeks ago ‘Are Intel Set To Acquire SoftKinetic?‘ and lo’ and behold we had an announcement from the pair of them this past week. Ok, so it’s not an acquisition just yet BUT we wouldn’t be surprised if Intel had put some money in (their VC folks often put dollars [...]

Specialist outdoor media owner, Outdoor Plus, announced last week the launch of its latest digital offer for advertisers – The Spire, an iconic, 20m high structure on A40 Western Avenue which houses 2 x 54m2 digital screens and is defined as being one of the largest and most spectacular looking outdoor advertising opportunities currently in [...]

In something of a global first Madonna is currently being exposed to 100 million folks worldwide (courtesy of Clear Channel mainly) as opposed to the usual, dear old Madge exposing herself to 100 million folks! At 09:00 am EST on Friday, Madonna launched her new single and video ‘Give Me All Your Luvin‘ using Clear [...]

Economics of Outdoor & Out Of Home Advertising, a newly-released study by SNL Kagan, Monterey, California, has projected the outdoor/out of home industry will grow at a 5.9% CAGR to reach a total market value of $10.55 billion in 2020. The company says that although the outdoor advertising market was up by an estimated 3.0% [...]

Adspace Digital Mall Network, New York-based owner of one of the largest in-mall digital advertising networks in the U.S., is getting increased viewing, according to a new Nielsen audience study. Adspace Networks, in 137 class A malls and reaching more than 31 million individual shoppers each month, conducts this study every two years, as part [...]