Adrian J Cotterill, Editor-in-Chief
Out of home advertising revenue surpassed USD 9.1 billion in 2024, a 4.5% increase from the previous year, according to newly released data from the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. Digital OOH (DOOH) accounted for 34% of total OOH ad spend and […]
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