Archive for the 'DailyDOOH Update' Category

Nutrabolt C4 Energy / ODN MOOHA Campaign Results

Monday, July 7th, 2025

Adrian J Cotterill, Editor-in-Chief

The Moving Out of Home Association (MOOHA), a division of DPAA, this week announced the successful results of a major moving out-of-home (OOH) campaign executed on behalf of Nutrabolt C4 Energy with their agency ODN. Conducted in partnership with Adgile, Allover Media, Carvertise, Can’t Miss Us, Firefly, LED Truck, Movia, Vugo, and Wrapify, and measured […]

Global & @McLarenF1 To Paint The Town Papaya

Monday, June 30th, 2025

Adrian J Cotterill, Editor-in-Chief

Global, the Media & Entertainment group today announced that it is the Official Promotional Partner for McLaren Racing Live: London, a dynamic two-day fan experience this week, July 2–3 2025. Mike Gordon, Global’s Chief Commercial Officer, told us “We’re thrilled to bring the excitement of McLaren Racing Live to our audiences across the country. This […]

AccuWeather and #AI Perplexity Strategic Partnership

Sunday, June 29th, 2025

Adrian J Cotterill, Editor-in-Chief

AccuWeather, recognized and documented as the most accurate, most trusted, and most used source of weather forecasts and warnings in the world, and Perplexity, a leading AI-powered answer engine, last week announced a strategic partnership to bring AccuWeather’s industry-leading weather data and severe weather alerts directly to millions of Perplexity users. Through this partnership, AccuWeather’s […]

National Cinemedia Makes Deal w/ Vistar Media

Sunday, June 29th, 2025

Adrian J Cotterill, Editor-in-Chief

National CineMedia (NASDAQ: NCMI) the largest cinema advertising platform in the US, has announced an agreement with Vistar Media. Through this partnership, NCM expands its premium, in-theater video advertising inventory to programmatic buyers through Vistar’s supply-side platform (SSP), creating an additional, highly efficient buying path for brands looking to reach coveted cinema audiences and providing […]

Humanate’s #AI Medical Receptionist “Cassie”

Sunday, June 29th, 2025

Adrian J Cotterill, Editor-in-Chief

Texas A&M has teamed up with Humanate, an Nvidia Inception company, to advance ‘Cassie’ which uses facial recognition for more human and empathetic interactions The virtual medical receptionist named ‘Cassie’ developed through research at Texas A&M University, is transforming the way patients interact with health care providers. Cassie is a digital-human assistant created by Humanate […]

Innovation Park Returns Bigger For #ISE2026

Sunday, June 29th, 2025

Andrew Neale

Integrated Systems Europe (ISE) introduced Innovation Park, a dynamic business hub aimed at showcasing startup ventures and presenting exciting new ideas at at #ISE2025 earlier this year. Centrally located in Congress Square, Innovation Park featured 80 promotional pods for startups to present their ideas, offering a way for new businesses to establish a presence at […]

OUTFRONT Media Layoffs

Friday, June 27th, 2025

Adrian J Cotterill, Editor-in-Chief

Outfront Media Inc. (NYSE:OUT) announced Monday a restructuring and workforce reduction plan that will eliminate approximately 120 positions, representing about 6% of the company’s total employees. According to a statement released in the SEC filing, the restructuring is intended to support Outfront Media’s goals of increasing sales demand, enhancing customer experience, optimizing internal cost efficiencies, […]

Wade James Rejoins oOh!media

Friday, June 27th, 2025

Tristan Cotterill

Wade James has rejoined oOh!media as group sales director to further accelerate customer focus and drive deeper agency and client partnerships that deliver results for Out of Home advertisers. Mark Fairhurst, chief revenue officer at oOh!, told us “We’ve built a clear strategic direction to ensure we create value for our customers, backed by market-leading […]

Joe Falcão Joins @BosePro

Friday, June 27th, 2025

Adrian J Cotterill, Editor-in-Chief

Joe Falcão has joined Bose Professional as chief financial officer. He brings more than 20 years of international financial leadership to the role, having previously guided high-performing teams across the retail, e-commerce, telecom, and healthcare industries from offices around the world. Previously, Joe has provided financial leadership for global brands including Dunkin and Cabot Corporation […]

Sheri Ham Joins Vector Media

Friday, June 27th, 2025

Adrian J Cotterill, Editor-in-Chief

Sheri Ham has joined Vector Media as Executive Vice President of National Sales. She brings a deep background in national and programmatic advertising strategy, most recently serving as SVP of National and Programmatic Sales at Intersection. Her career spans leadership roles across the digital and programmatic space, where she has earned a reputation for building […]