Archive for the 'DailyDOOH Update' Category

Curated Content To Commuters Put Together By @OutfrontMediaUS

Tuesday, September 15th, 2020

Adrian J Cotterill, Editor-in-Chief

OUTFRONT Media Inc. (NYSE: OUT), one of the nation’s largest out of home advertisers, has officially launched ‘MOMENTS by OUTFRONT,’ its new content and publisher platform bringing editorial style content to key audiences throughout New York City. The content experiences are curated specifically for the MOMENTS by OUTFRONT platform and are created to earn attention […]

Keeping Ads Legal, Decent, Honest and Truthful

Tuesday, September 15th, 2020

Adrian J Cotterill, Editor-in-Chief

A brand new advertising campaign for the Advertising Standards Authority launches this week in Scotland to promote its role in helping to keep all ads ‘legal, decent, honest and truthful’. It has been developed in partnership with the Advertising Association’s Trust Working Group and features creative by The Leith Agency starring famous brands including Audi, […]

Vector Media Partnership w/ @StreetMetrics

Tuesday, September 15th, 2020

Adrian J Cotterill, Editor-in-Chief

Vector Media this week announced a strategic partnership with StreetMetrics, a leading independent, third party measurement and attribution provider for transit advertising media. Vector CSO Jim MacCurtain told us “We are thrilled to partner with StreetMetrics on these new measurement and reporting tools. Transit Advertising has been a pillar of OOH advertising for decades but […]

Former @NEC_Display_EU Exec Simon Jackson Joins Samsung

Tuesday, September 15th, 2020

Adrian J Cotterill, Editor-in-Chief

After an impressive 22 years, working his way up the management chain at NEC Display Solutions, at first in the UK and most recently in Europe – rising to number two or three in the organisation chart as Senior Vice President, EMEA Sales, we understand that Simon Jackson is to join Samsung. With current NEC Display […]

February’s #ISE2021 Moved To June 1-4, 2021

Monday, September 14th, 2020

Adrian J Cotterill, Editor-in-Chief

The organisers of Integrated Systems Europe have moved #ISE2021 from February to June 1-4, 2021. The event was due to take place at Gran Via, part of the Fira de Barcelona exhibition complex in Spain, February 2-5, 2021 and would, of course, have been the first time that the trade show had taken place in […]

Kinetic Worldwide In Partnership w/ @Hivestack

Monday, September 14th, 2020

Adrian J Cotterill, Editor-in-Chief

Kinetic, the world’s largest out-of-home planning and buying agency, and Hivestack, the leading global programmatic digital OOH (DOOH) AdTECH platform, today announced a new partnership that they say, takes automation and performance measurement in DOOH brand campaigns to the next level. Ali MacCallum, UK CEO of Kinetic, told us “Over the last year, we have […]

Places And Spaces No Longer Measured

Monday, September 14th, 2020

Adrian J Cotterill, Editor-in-Chief

‘Places And Spaces Are No Longer Measured’ – at least by Nielsen who announced late last week that it has shut down its 12-year-old place-based video networks measurement service. Nielsen said in a statement provided to MediaDailyNews, we quote “Nielsen regularly reviews our product portfolio to ensure we have the right mix of capabilities and […]

QMS Redefines Petro/Convenience w/ IMPULSE

Monday, September 14th, 2020

Tristan Cotterill

Leading digital outdoor media business, QMS Media, today launches its revitalised 7-Eleven advertising portfolio; ‘IMPULSE’ to help drive immediate action and create increased awareness for brands nationally. Since securing the exclusive sales and marketing rights for 7-Eleven’s advertising portfolio in Australia six months ago, QMS has undertaken significant investment to reinvigorate the small format digital […]

P² + C = 5 Launch Webinar, @JCDecaux_UK

Sunday, September 13th, 2020

Russ Curry, Ministry of New Media

Justin Gibbons, author of The Brand Gap, is back with his new book P² + C = 5, the formula for how marketers can harness the power of the public screen alongside the private screen to drive success throughout the brand funnel. This book is a call to arms. It captures a moment in time […]

#OOH @GeopathOOH Industry Currency Expansion

Sunday, September 13th, 2020

Adrian J Cotterill, Editor-in-Chief

Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, has announced that measured inventory available in the Geopath Insights Suite increased by 50% since the integration of place-based screens into the platform in April of last year. With 48 place-based members to date, accounting for hundreds of thousands of OOH advertising […]