Archive for the 'DailyDOOH Update' Category

Intuiface / @Sightcorp Audience Analytics Bundle

Wednesday, November 25th, 2020

Adrian J Cotterill, Editor-in-Chief

Intuiface and Sightcorp are hoping to create a unified, no code, computer vision-based approach to building, running, and measuring effective digital out-of-home deployments with a new partnership. The idea is that systems integrators, business hosting staff and/or visitors would use Intuiface’s digital experience platform to create interactive digital content for physical locations and connect those […]

JCDecaux Wins Manchester City Council DOOH Contract

Monday, November 23rd, 2020

Adrian J Cotterill, Editor-in-Chief

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that its subsidiary, JCDecaux UK, has been awarded a ten-year advertising contract by Manchester City Council to provide digital advertising on 86 Community Information Panels (CIPs), delivering 172 digital screens in the city centre, following a competitive tender. JCDecaux will also support […]

Hulu’s Animaniacs Reboot Hologram Campaign

Monday, November 23rd, 2020

Adrian J Cotterill, Editor-in-Chief

There is, it seems, or has been, a ‘long awaited return’ of Animaniacs, which is now streaming on Hulu. To promote this occasion someone figured that a holographic activation, projected atop a very small number of taxi and rideshare vehicles, featuring the show’s characters in iconic locations across Los Angeles and New York was a […]

KFC Autonomous #5G Food Trucks in China

Monday, November 23rd, 2020

Tristan Cotterill

Here in China we have seen these Neolix autonomous driving vehicles most recently used for ‘street disinfection’. The manufacturer markets them for food sales, patrols and delivery but in Shanghai they have popped up as KFC Food Trucks. You can place an order on the screen and you pay via WeChat and when payment is […]

PORTL Hologram Raises $3M

Monday, November 23rd, 2020

Adrian J Cotterill, Editor-in-Chief

PORTL Hologram has raised USD 3M from famed venture investor Tim Draper, former Electronic Arts executive Doug Barry and longtime awards-show producer Joe Lewis. David Nussbaum, the founder of PORTL Hologram turned the excitement generated by hologram performance given posthumously by Tupac Shakur at the 2012 Coachella Valley Music & Arts festival into a business. […]

oOh!media / @JCDecauxNZ In Deal Over Calibre

Monday, November 23rd, 2020

Tristan Cotterill

JCDecaux NZ Country Head Mike Watkins and oOh!media NZ General Manager Nick Vile today announced that they have entered into an arrangement where the JCDecaux developed Out of Home audience measurement and planning platform, Calibre, will be jointly owned by both parties, in a funding model similar to Australia and other global industry measurement systems. […]

Digital Design Services Working w/ @BrightSign Since 2010

Monday, November 23rd, 2020

Andrew Neale

BrightSign, the global market leader in digital signage media players, has announced its longstanding collaboration with Digital Design Services, Inc., delivering innovative visitor experiences at attractions throughout the United States. The U.S.-based integrator works in all forms of digital media, specializing in interactive multimedia applications and museum exhibits, including mobile device applications & visitor engagement, […]

RESET 2021 Speakers From @Ad_Association @The_IPA @ISBAsays

Monday, November 23rd, 2020

Russ Curry, Ministry of New Media

The Advertising Association, the IPA and ISBA are collaborating on their first joint industry conference – RESET 2021 – which will take place on January 28, 2021 to mark the beginning of a critical year for UK advertising. The event is for all advertising professionals across brands, agencies, media owners and tech platforms and will […]

Mike Cooper And Craig Lennon Join Miroma

Friday, November 20th, 2020

Adrian J Cotterill, Editor-in-Chief

Two of IPG’s most senior execs, Mike Cooper, President and CEO of IPG’s Rapport Worldwide, and Craig Lennon, IPG Mediabrands International Managing Director, are joining Miroma to lead OOH and commercial operations globally. Mike Cooper (above left) has been appointed Global Managing Director Out Of Home Operations, while Craig Lennon (above right) joins as Miroma’s […]

#OOH Ads Seen As More Trustworthy

Thursday, November 19th, 2020

Adrian J Cotterill, Editor-in-Chief

A joint Vistar Media and MFour survey has found that positive feelings also extend to perceptions of OOH ads, which are viewed as more trustworthy and relevant than ads on other platforms. More than half of U.S. consumers (58%) say they enjoy being outside these days, with 54% saying they look forward to the experience. […]