Sony has announced that its super-size Crystal LED (CLED) display system will now be used by the most popular news bulletins in Turkey: FOX News. FOX in Turkey has created a brand-new studio and chose the state-of-the-art Sony CLED display system as its backdrop for the news bulletins, which have top ratings and are watched […]
Adrian J Cotterill, Editor-in-Chief
Vistar Media, the global leader in programmatic technology for digital out-of-home has announced an expansion of the programmatic OOH ecosystem through partnerships with the world’s leading omnichannel demand-side platforms (DSPs). Adelphic, Amobee, MediaMath and Verizon Media are all integrating with the Vistar supply-side platform (SSP) following openRTB standards, with further DSP integrations to come in […]
Adrian J Cotterill, Editor-in-Chief
Channels that offer the ‘best of both worlds’ for branding and activation are a proven way to bridge the brand gap – a key finding from Brand Gap 2, unveiled at JCDecaux UK’s Upfronts earlier this week by Justin Gibbons, Founding Partner of Work Research. Brand Gap 2 shows that the brand gap is now […]
Adrian J Cotterill, Editor-in-Chief
Broadsign, the leading out-of-home platform for media owners has announced the renewal of a successful partnership with Tonic Health Media, Australia’s leading OOH Health and Wellbeing Network with a five year contract. The partnership will see Tonic Health Media continue to employ Broadsign’s powerful DOOH marketing platform for all campaigns across more than 5300 medical […]
In Australia, Amcal Pharmacy is on a mission to help alleviate the suffering hay fever causes to millions of Australians each Spring, with their latest outdoor campaign broadcasting live pollen count warnings across QMS’ digital billboards in Sydney, Melbourne and Brisbane. The dynamic digital billboard campaign utilises Breezometer data feeds to deliver High, Moderate or […]
Adrian J Cotterill, Editor-in-Chief
OOH agency wannabee Project X Media, Inc., created by ADstruc back in June 2014, has added private equity firm Tritium Partners to its list of investors. The press release stated that the investment will support the company’s strategy of building and expanding its team and technology solutions as well as exploring strategic acquisitions to continue […]
Russ Curry, Ministry of New Media
Tuesday October 15, 2019 is by far the busiest day during New York Digital Signage Week but if you can wangle an invite then you can escape the hustle and bustle of day #2 and focus on the ‘experiential’ at an invite-only evening event hosted by the visualisation experts at NanoLumens. ‘Designed Experience: An Evening […]
Russ Curry, Ministry of New Media
Universcience, which includes the “Palais de la Découverte” and the “Cité des Sciences et de l’Industrie”, is one of the leading science centres in Europe and the fourth most visited cultural venue in France with more than three million visitors per year. Universcience’s goal is to help people to get to know and love science […]
QMS Media today announced that is has been appointed to manage the sales and marketing activities for the Essendon Airport outdoor advertising portfolio by NM Media, effective November 1, 2019. NM Media Commercial Manager, Simon Peeke said “We are delighted to be working in collaboration with both QMS and Essendon Fields to maximise the commercial […]
Adrian J Cotterill, Editor-in-Chief
The first audit was in 2017 and JCDecaux UK, the UK’s market leader in Digital Out-of-Home has announced that PwC has once again independently audited its procedures for the delivery and reporting of its digital Out-of-Home campaigns. In an industry first, both JCDecaux UK (September 2017 & 2019) and Clear Channel UK (August 2019) have […]
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