Archive for the 'DailyDOOH Update' Category

#Kioskcom – 11thScreen, presetgroup, DailyDOOH

Thursday, March 4th, 2010

Chris Sheldrake

@11thScreen, @presetgroup and ourselves @DailyDOOH (that’s Mike Cearley, Dave Haynes and Adrian Cotterill if you didn’t know already) will be sharing a podium at #Kioskcom
As Dave Haynes said in a tweet earlier “looking forward to it – read 11th screen if u don’t already” and we’d echo those sentiments.
Mike Cearley is an evangelist on all [...]

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MOOVI Vans

Thursday, March 4th, 2010

Chris Sheldrake

Their web site is incredibly garish but we really liked these vans from MOOVI in Spain – each van is equipped with two LED illuminated Advertising light boxes on both sides, and a video projection screen on the rear of the van.

The Lenticular technology is quite limiting of course but there are plenty of effects, [...]

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#ibc10 – The Digital Useless Zone

Wednesday, March 3rd, 2010

Adrian J Cotterill, Editor-in-Chief

One of the good things we been hearing from the Digital SIgnage Association (DSA) for a couple of months now (from a certain two people to be more precise) is their belief that the industry needs to get behind those shows and conferences which are good and start losing those that ain’t!
We couldn’t agree more. [...]

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#IC10 – Cisco Ad Exchange

Wednesday, March 3rd, 2010

Adrian J Cotterill, Editor-in-Chief

We told you back in December 2009 that Cisco was all set to launch an Ad Exchange business, along the lines of Adcentricity, BookingDOOH and SeeSaw Networks, at DSE last week but observant visitors and readers will have noted that no mention was made of same.
Rumour is that Thomas Wyatt pulled the announcement at the [...]

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Digicom Selling Ads On Amscreen’s MRH Forecourts

Wednesday, March 3rd, 2010

Chris Sheldrake

Following on from Amscreen’s appointment in December 2009 as the exclusive digital signage partner for MRH, the UK’s largest independent petrol retailer, it was only a matter of time before the media sales deal would filter down to Digicom.
Digicom Commercial Director Guy Chiswick told us last week “The MRH estate is an excellent addition to [...]

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#KioskCom – Cooking Up Content

Wednesday, March 3rd, 2010

Chris Sheldrake

Building on the success from the New York City debut in November 2009, looks like the KioskCom organisers are running a 2nd Cooking Up Content: From Concept to Screen event at The Digital Signage Show 2010 in Las Vegas in a few weeks time.
We were there in NYC and it was a really good [...]

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Clear Channel’s Total Out of Home Network

Wednesday, March 3rd, 2010

Chris Sheldrake

Clear Channel Communications, Inc. last week announced that it had extended the reach of its real-time traffic information system with a new program called Total Out of Home Network, featuring traffic data on its digital billboard networks.
The program was officially kicked off in Chicago, Illinois, with plans to expand it to additional markets [...]

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OOH Advertising Delivers High ROI

Wednesday, March 3rd, 2010

Gail Chiasson, North American Editor

A key finding of a new quantitative analysis study from BrandScience, a marketing and business effectiveness consultancy, demonstrates the power of Out-of-Home advertising in delivering a high return on investment when included as part of an integrated campaign and in a media mix, its impact on the effectiveness of the other media.
BrandScience collected data [...]

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#IC10 – STRATACACHE Launches BlueMaxx Award

Tuesday, March 2nd, 2010

Adrian J Cotterill, Editor-in-Chief

STRATACACHE is sponsoring and initiating a new industry award to promote application development around Bluetooth, NFC, SMS, MMS, QR Code or similar technologies that enable interactivity between digital signs and mobile, hand-held devices.
It is of course widely accepted that consumer and end-user interactivity is one of, if not the top driver of future success [...]

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Specialty’s Cafe and Bakery

Tuesday, March 2nd, 2010

Gail Chiasson, North American Editor

San Jose, California, developer of information appliances for vertical markets, has deployed a WebDT Signage System at Specialty’s Cafe and Bakery, with 27 stores throughout California, Washington State and Chicago.
DT Research Inc., With over 20 years of successful operation, Specialty’s provides made-from-scratch baked goods, handcrafted sandwiches, organic salads and wholesome soups. This concept [...]

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