DailyDOOH

Here’s a run down of the #dse2012 March 6 pre-conference program: NEW – Digital Signage 360: A Global Perspective: Designed to provide technology providers, system integrators network operators and advertising agency executives with an overview of the opportunities, challenges and achievements of digital signage and digital out-of-home networks around the world, this half-day event will [...]

We had a nice email to and fro’ with Hallmark Outdoor after they sent us an email following our story ‘Radio RSS Feeds UK Digital Billboards‘. We should have added to that story that they (Hallmark Outdoor) have ALREADY been running the digital element of the Absolute Radio campaign. You see, although Hallmark Outdoor run [...]

A new M·A·C Cosmetics store in New York’s SoHo shopping and arts neighborhood is the site of NanoLumens’ first fixed retail installation of its NanoSlim large format LED display. Rick Cope, president and CEO of Norcross, Georgia-based NanoLumens, says that the installation of the company’s revolutionary ‘digital wallpaper’ points the way to the future of [...]

The Digital Place-Based Advertising Association has posted on its web site a draft document spelling out the best practices essentials that digital place-based networks need to provide when agencies issue RFPs. Titled Best Practices: RFP Response to OOH Planners and Buyers, it is labeled a ‘draft’ because the DPAA is soliciting feedback before final publication/distribution [...]

We’re looking forward to attending and help sponsor The Preset Group DSE Mixer this year in Lost Wages. It’s developed into a tradition and is a fun way to really launch into a busy few days. Registration starts Thursday, 11 Eastern US time, 4 PM UK time. There are 300 spots, a percentage of those [...]

Interesting campaign up soon on some digital billboards in the UK. Primarily targeting in-car and roadside audiences the campaign includes a ‘Now Playing’ live feed using RSS to indicate the artist that is currently playing live on Absolute Radio. The campaign was planned and booked with JCDecaux, Clear Channel and Primesight by MEC and Kinetic, [...]

Ahmad Ouri has only been president of Premier Retail Networks for about four months, and while he admits to still being a rookie, he seems to have his hand firmly on the tiller to steer PRN with a changing strategy into a new era. When Ouri was announced as president at the PRN Upfront in [...]

The Digital Signage Federation (DSF), the independent, not-for-profit trade federation serving the digital signage industry announced on Monday that it will be representing its members and the digital signage industry at-large at the International Sign Association’s (ISA) premier 2012 event, the International Sign Expo (it’s in our ‘industry’ events calendar btw and runs March 21-24 [...]

The AV and electronic systems integration industry received the best possible start to 2012, after Integrated Systems Europe broke all records. A total of 825 exhibitors occupied 11 halls of the Amsterdam RAI, and were rewarded for their commitment to the event by a total registered attendance of 40,869 over the three show days of [...]

A UK company, The Healthcare Messaging Group, is providing NHS Hospitals with a digital signage solution that works to benefit both the hospital and the patients. The ‘Patient Information Initiative’ operated by The Healthcare Messaging Group using signagelive software, delivers high quality bespoke creative messages on large screens positioned in primary locations around major NHS [...]