Archive for the 'DailyDOOH Update' Category

How To Adapt To An #AI World

Tuesday, April 16th, 2024

Adrian J Cotterill, Editor-in-Chief

Tomorrow’s AdAI Miami Conference is aimed at those in Out of Home who wish to better understand Artificial Intelligence and Machine Learning and those already in #AI who want to learn more about and network with folks in the #OOH and the advertising industry. Whilst we don’t have Gary Vaynerchuk speaking thia Wednesday (he takes […]

Bespoke @75Medialtd SW Helps #OOH Campaign Planning

Monday, April 15th, 2024

Adrian J Cotterill, Editor-in-Chief

UK out-of-home media owner, 75Media,has launched a proprietary piece of planning software, designed to make planning an OOH campaign even easier. BOB, which stands for ‘Billboard Optioning & Booking’ system will feature real-time information on the company’s full portfolio of 540+ digital and classic billboard sites. Paul Inman, managing director at 75Media told us “We […]

Alcohol Awareness Month @OUTFRONTMEDIAUS

Monday, April 15th, 2024

Adrian J Cotterill, Editor-in-Chief

Just noticed this Chicago-based brewery OOH Ad campaign that, we are now told, launched this month timed around Alcohol Awareness Month. Go Brewing is the company which is focused on non-alcoholic craft beer, a rising trend in the food and beverage space. Their recent multi-platform campaign includes (a first for them) OOH billboard across Chicago […]

Nick Coston’s Big Ride

Monday, April 15th, 2024

Adrian J Cotterill, Editor-in-Chief

Industry Veteran, all round nice guy, OOH Media Salesperson and Buyer, Nick Coston is here in Miami this week for the POSSIBLE Event and our own AdAi: OOH MIami Conference this Wednesday. We had dinner with him on Sunday evening to get the week off to a good start and he tells us that “he […]

Plan B #OOH Singapore Audience Measurement

Sunday, April 14th, 2024

Tristan Cotterill

Central Force International, an established research firm with a heritage going back to 1996 has just completed a study commissioned by Plan B OOH in Singapore, to deliver audience impressions data for out of home media. The media trading ecosystem obviously needs audience measurement and the OOH media sector is often lacking versus other media. […]

Q1 2024 @OMA_Australia Revenues

Sunday, April 14th, 2024

Tristan Cotterill

The Australian Out of Home (OOH) industry has announced an increase of 9.26 per cent on net media revenue for Q1 2024, reporting $287.6 million, up from $263.2 million* for the same quarter in 2023. Digital OOH (DOOH) revenue accounts for 74.1 per cent of total net media revenue year-to-date, an increase over the recorded […]

Samba TV In Partnership w/ @FueledByGSTV

Sunday, April 14th, 2024

Adrian J Cotterill, Editor-in-Chief

Samba TV, a leading provider of TV technology for audience data and omniscreen measurement, has announced a new partnership with GSTV, the national US video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers. We are told that this partnership also represents a significant milestone in the industry, marking […]

Leigh Lowery Joins @Captivate As CRO

Friday, April 12th, 2024

Adrian J Cotterill, Editor-in-Chief

Leigh Lowery has joined Captivate, North America’s largest on-the-go news & entertainment network, as Chief Revenue Officer. She rejoins the team as a Captivate veteran, with over 25 years of experience as an executive leader. During her first tenure with Captivate, Leigh served as SVP of National Sales, driving record-breaking sales to achieve Region of […]

Angela Lee Joins @Audioscenic

Friday, April 12th, 2024

Adrian J Cotterill, Editor-in-Chief

Audioscenic, developers of the innovative 3D Audio Beamforming Technology Amphi, have announced that Angela Lee has joined as their Head of Business Development. She joins the business with twelve years of experience in marketing and business development, and a speciality of immersive technology, including VR and glasses-free 3D. Angela was most recently the Partnership and […]

Kara Ullmann Joins Seedtag

Friday, April 12th, 2024

Adrian J Cotterill, Editor-in-Chief

Kara Ullmann has joined Seedtag as Head of Political in the US. In this role, she will be responsible for establishing Seedtag’s go-to-market strategy, building key relationships, and leveraging the company’s contextual AI capabilities to support political agencies and organizations in achieving their goals. Based in the D.C. region, Kara brings more than 15 years […]