DailyDOOH

We’ll be continuing all the good work done in Europe with regard Automation, Programmatic Buying and Marketplaces in the OOH space with our next CITY BRIEFING on the topic, taking place in Amsterdam on Wednesday November 28, 2018. It will be a full day ‘European OOH Automation & Programmatic Buying Technical Workshop’ and will be […]

Not many folks may have noticed but during England’s FIFA World Cup warm-up game played at Elland Road stadium in Leeds on Thursday June 7, 2018 the UK Football Association (FA) deployed ‘Virtual Replacement Technology’ on the LED perimeter signage to target different worldwide broadcast audiences. This meant that the advertising seen on the stadium’s […]

According to ESPN, 3.2 billion people, nearly 47% of the world’s population tuned into the World Cup in 2010, and 2014. In readiness for this year’s tournament which kicks off today, Screenfeed has added two limited-time products to its standing library of 100+ digital content offerings – both feature multiple language options, enabling network operators […]

Kinetic is helping build World Cup fever in the UK with the launch of a major national advertising campaign for radio network talkSPORT. The digital-only campaign launched June 14 to coincide with the official opening of the FIFA World Cup 2018 in Russia (ending on June 28). The campaign will run throughout the group stages […]

DPAA, the leading global organization for everything digital out-of-home, has announced that HERE Technologies has joined its membership ranks. HERE Technologies is an Open Location Platform company that enables people, enterprises and cities to harness the power of location. The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and […]

Talon is relaunching its internal proximity planning team as Talon Compass, reflecting a changing Out of Home landscape that brings more efficient, intelligent, data-led and accountable planning and buying OOH to clients requiring a more bespoke or hyper-local service. Talon’s Head of Compass, Jo Fisher told us “Talon Compass is not just about proximity planning […]

During #InfoComm18 last week, you would have been able to find us in the Central Hall on the NEC Display Solutions stand C1864. Here we conducted short five minute interviews with the show organisers, key NEC execs, the current and new (in 2019) Digital Signage Federation chairmen, all of SCN Magazine’s #SCNtheNine and various other […]

JCDecaux SA (Euronext Paris: DEC) has announced the launch of VIOOH (pronounced ‘View’ for anyone who is interested), is described as a global independent automated planning and trading platform that designed to accelerate growth of Out-of-Home and connect the industry to the programmatic digital ecosystem. The new CEO of VIOOH is Jean-Christophe Conti. He brings […]

Campsite Global Inc. announced last week that MaxTV Media, a well established network of high-quality interactive touch screens in residential condo buildings, has added their inventory to the Campsite platform. MaxTV has been working with properties to deliver customized digital communications to residents complimented by advertising. MaxTV has a solid footprint in the GTA and […]

Last week Route published the latest audience data for out of home advertising in the United Kingdom. The release reflected a step forward on the currency’s evolution and we think demonstrates real progress towards Route’s end goal of delivering spot level ratings for digital out of home ads by the end of 2020. Within the […]