DailyDOOH

OUTFRONT Media Inc. (NYSE: OUT) announced this week that it has (again) been awarded the advertising franchise for the Washington Metropolitan Area Transit Authority. OUTFRONT Media has operated the current contract since July 2014. The new contract will commence July 2020 with an initial 10-year term and two subsequent five-year extensions at Washington Metropolitan Area […]

With 35 consecutive quarters of growth, the meteoric rise of digital out-of-home advertising is set to continue in 2020 as the channel becomes more data-driven and easier to buy. Vistar Media, the global leader in programmatic technology for DOOH, seems to be at the forefront of this growth, according to a usage analysis of its […]

Curb Taxi Media, the largest taxi advertising network in the US, operating in over 20 cities with 22K TaxiTV screens, 15K Taxi Tops, and 1K Digital Tops has launched the largest network of programmatic ‘smart’ taxi tops in New York City. Curb’s new programmatic network is available through technology partner Vistar Media and allows agencies […]

The Outdoor Media Association (OMA), this week released survey results from the industry-wide Look Up campaign, showing that people are (indeed) Looking Up more. The campaign first appeared on signs in January 2019 and is based on findings from world-renowned neural and systems complexity specialist Dr Fiona Kerr. Dr Kerr’s research found that the simple […]

The Australian Out of Home industry has announced an increase of 1.5% on net media revenue for 2019, reporting AUS $935.5 million, up from $921.6 million* for 2018. Q4 2019 saw a decrease of 2.3% on net media revenue year-on-year, posting AUS $269.9 million, slightly down from $276.3 million* for Q4 2018. Charmaine Moldrich CEO, […]

Mark your calendar for the annual OAAA Trends webinar, where the industry association identified the most important factors that will impact the #OOH industry this year and provide general insights into today’s media landscape. On Wednesday, Feb 5, 2020, the OAAA will discuss: – – Advertising in an Election Year – Artificial Intelligence & 5G […]

Awkwafina, the star of the upcoming Comedy Central series ‘Awkwafina is Nora From Queens’ can be heard announcing each station arrival, along with other various prompts, running across all 22 stops from Flushing-Main Street (Queens) to 34 St-Hudson Yards (Manhattan). Comedy Central, in partnership with the MTA, announced earlier that Golden Globe-winner and Queens native […]

STRATACACHE, the parent company of Carmanah Signs, has announced a partnership with BOE Technology Group to bring a full line of branded LCD display technology to market. BOE Technology Group Co., Ltd., is a Chinese electronic components producer founded in 1993. Its core businesses are interface devices, smart IoT systems and smart medicine and engineering […]

Signagelive and COMM-TEC (now part of the Exertis group of companies) have announced a new distribution partnership to cover both the Spanish and Portuguese markets. COMM-TEC is the leading pan-European distribution partner and manufacturer of future-based communication technologies. Their headquarters are located in Uhingen Germany. Juan Giraldo, Managing Director, COMM-TEC Spain & Portugal told us […]

OUTFRONT Media Inc. (NYSE: OUT) has announced that Rob McGovern has joined the company as Senior Vice President of National Sales in Los Angeles. He will lead OUTFRONT’s west coast national sales team with oversight for both agency partnerships and client relationships. Rob is a highly regarded media executive with over 20 years’ experience in […]