Out of Home: NOW, December 5 (New York)

Adrian J Cotterill, Editor-in-Chief

The Advertising Club of New York are holding the 16th Annual Out Of Home Now: 2023 event on Tuesday December 5 between 08:30 and 12:20 ET.

LIVE at Tribeca 360°

10 Desbrosses St, NYC

Space Will be Limited at Live Event, Streaming Available

Since a highpoint in 2019, the US OOH market has experienced a series of ups and downs and stops and starts, making it virtually impossible to build for the future. 2023 has proven to be one of the most unpredictable and underwhelming years in recent history. OOH feels stuck in neutral, mired in a world of single digit growth.

The time is NOW to break the echo chamber.

OOH needs to broaden its outreach, seek opposing viewpoints, and give space to emerging voices. All media formats are challenged, but the opportunity for OOH to rid itself of historical biases and capture greater share (and keep it) has never been clearer. This year, the Ad Club will feature a dynamic group of speakers who will provide insights on how we get ‘unstuck’ and generate consistent growth.

Also, in addition to featuring the OAAA Media Plan of the Year Awards, for the first time ever, we’ll be showcasing amazing, creative work from this year’s ANDY awards.

Featuring a Keynote Conversation with:

David Shing, Digital Prophet at Shingy

David Shing (known as “Shingy”) is an Australian futurist, speaker, creative director, strategic digital consultant, and entrepreneur. Known as the Digital Prophet, Shingy is a multidimensional creative who excels in guiding clients to their highest creative expression and brand value optimization through inventive, effective, and sustainable engagement of the emerging technological landscape.

Shing has spent most of his adult life in the digital world working for both large and small creative companies globally, while also co-authoring several technology related patents. He previously served as Verizon Media’s digital prophet, and prior to that, AOL’s European head of media and marketing responsible for 11 countries.

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