T-Mobile’s New Retail Media Network

Adrian J Cotterill, Editor-in-Chief

This week, T-Mobile (NASDAQ: TMUS) announced the expansion of T-Mobile Advertising Solutions during its first-ever presentation at IAB NewFronts.

“T-Mobile has a simple mission: Be the best in the world at connecting customers to their world,” said JP Colaco, SVP and Chief T-Ads Officer, T-Mobile. “T-Mobile Advertising Solutions has the unique opportunity to propel the industry forward, delivering more personalized, customer-centric advertising driving higher engagement and superior outcomes for marketers.”

The expansion includes exclusive owned and operated inventory, including an in-store Retail Media Network (RMN) with more than 20,000 screens across T-Mobile and Metro by T-Mobile retail locations nationwide plus mobile inventory through its T Life app that reaches more than seven million engaged customers.

T-Mobile is also adding Plex, a global streaming media company, as a connected TV (CTV) partner to expand inventory for advertisers and innovate on the connection between mobile and CTV.

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