DailyDOOH

VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced its second programmatic media owner partnership in mainland China. VIOOH has launched real-time trading across local programmatic DOOH (prDOOH) inventory in partnership with Beijing Top Result Metro Advertising Co., Ltd. With this launch, VIOOH now offers prDOOH across the metro audiences of […]

Fresh from almost a week in Miami, industry veteran, all round nice guy, OOH Media Salesperson and Buyer, Nick Coston is now looking forward to attending the upcoming 2024 OAAA Media Conference which kicks off a week today in Carlsbad, California. However, rather than flying there like everyone else his journey begins today, Monday, April […]

The deadline for the Canadian Out-of-Home Awards has been extended, ever so slightly, to April 26, 2024. OOH campaigns executed between January to December 2023 are eligible. Michael Minicucci, President & CEO of UB Media, who are returning as the title sponsor, expresses his excitement for this year’s Gala, emphasizing the platform it provides for […]

Just noticed this Chicago-based brewery OOH Ad campaign that, we are now told, launched this month timed around Alcohol Awareness Month. Go Brewing is the company which is focused on non-alcoholic craft beer, a rising trend in the food and beverage space. Their recent multi-platform campaign includes (a first for them) OOH billboard across Chicago […]

ZetaDisplay AB (publ) announced the acquisition of Beyond Digital Solutions Ltd, a UK company. No money seems to have changed hands as the (very brief) announcement said that the acquisition was fully funded by equity from ZetaDisplay’s owner, Hanover Investors.

PATTISON Outdoor Advertising has acquired Outdoor Exposure, a prominent outdoor advertising company in Northern Ontario. We are told that this strategic move bolsters PATTISON’s outdoor inventory, strengthening its presence in key areas of Northern Ontario including North Bay and Sudbury. The acquisition will see 79 outdoor faces added to PATTISON’s Ontario inventory, in both static […]

Yvette Meijer has joined Wildstone as European Operations Director to drive the company’s next stage of European digitisation and growth. Yvette joins Wildstone with over 35 years’ of operations, procurement and management experience across the telco industry, having previously worked for Ericsson, Nokia, Colt Technology Services and most recently Cellnex Netherlands. At Cellnex, she served […]

Place Exchange, the leading SSP for programmatic DOOH media, has integrated with DeepIntent, the Health DSP, to offer its pharmaceutical advertisers the ability to access digital out-of-home inventory. Through Place Exchange, DeepIntent’s customers now gain access to the largest pool of premium DOOH available, including inventory across all major venues and formats, such as point-of-care […]

oOh!media has extended its 17-year partnership with Victoria’s Department of Transport and Planning, securing a major long-term renewal of Australia’s largest single street furniture contract that stretches across metropolitan Melbourne. As part of the renewed agreement, oOh! will continue to manage advertising services, cleaning, maintenance, construction and installation of the approximately 5,000 bus shelters located […]

The DPAA Canada Summit will take place in Toronto on June 12, 2024.