DailyDOOH

Perion Network (PERI), who own Hivestack, announced their Q1 2024 Results earlier this week.

In the earnings call Perion CEO Tal Jacobson aid “The Perion universe is built to connect advertisers with their target audience throughout the entire day, online and in the physical world, such as in-store advertising. We harness the power of dynamic creative optimization to generate demand. We use our technologies in web and search supply, in digital out-of-home, in social, connected TV, and in audio ads. All our technologies are leveraged to create a harmonious blend of consumer engagement” which we thought nicely summed up why the Hivestack acquisition and their wider omnichannel strategy in general.

The highlights were: –

• YoY Revenue Growth of 9%
• 108% YoY growth in CTV #Advertising
• 134% YoY growth in Retail Media
• 25% YoY growth in DOOH on a proforma basis

Perion General Manager Andreas Soupliotis who was also on the earnings call said “As digital screens replace printed signs and programmatic technology eventually complements direct sales, the stage is set for a massive upside for the rise of programmatic digital out of home. A recent eMarketer study in the United States suggests that 30% of all digital out-of-home advertising transactions will be programmatic by 2025, while 70% will be non-programmatic. That’s an awesome growth story for programmatic digital out of home when we observe that it represented only 3% in 2019. This represents a whopping 969% growth over six years, and it’s not stopping. Extrapolating this trend line could suggest that programmatic digital out of home is on track to represent about 50% of all digital out-of-home transactions in five years. From a marketer’s perspective, this growth is driven by technological advances afforded by programmatic digital out of home on how to reach precise audiences at scale through compelling digital experiences”.

The Australian Outdoor Media Association (OMA) has announced the appointment of two industry leaders; Adam Cadwallader, CEO & Managing Director, Motio, and David Watkins, Chief Financial Officer, JCDecaux Australia, to its Board of Directors.

No doubt their extensive experience will further bolster the OMA’s mission to drive innovation and excellence within the Out of Home (OOH) advertising sector in Australia.

• Adam Cadwallader, CEO & Managing Director, Motio, brings over three decades of expertise in the media industry, with a remarkable 24 years dedicated specifically to the Out-Of-Home sector. Having begun his career with Network Outdoor, now known as oOh!media, Adam has held pivotal senior sales roles with Eye Corp and Inlink. Currently serving as the CEO and Board member of Motio (ASX: MXO), a specialist in Place Based Media, Adam’s commitment to industry innovation and technological advancement is unparalleled.
• David Watkins, Chief Financial Officer, JCDecaux Australia, brings a wealth of financial acumen and strategic leadership to the OMA Board. With a background as a Chartered Accountant and experience in business turnaround and financial management frameworks, David has demonstrated agility and foresight in navigating complex business landscapes. His expertise spans M&A, change management, risk mitigation, and executive decision support, making him an invaluable addition to the OMA leadership team.

CEO of the Outdoor Media Association, Elizabeth McIntyre, expressed her enthusiasm for the new appointments, stating, “We are thrilled to welcome Adam Cadwallader and David Watkins to the OMA Board. Their proven track records of innovation, strategic thinking, and dedication to excellence align seamlessly with our commitment to driving growth and advancement within the Out of Home advertising industry.”

Adam Cadwallader and David Watkins join their fellow industry peers on the OMA Board, contributing their unique perspectives and deep industry insights to shape the future of Out of Home advertising in Australia.

As the world of AV technology evolves, Sony remains at the forefront of innovation. This year, at #Infocomm24 in Las Vegas, they are thrilled to invite you to experience the future firsthand.

At InfoComm 2022, they introduced their Alliance Partner Program, which helps businesses in the AV industry by focusing on interaction, certification, and compatibility. The program supports various aspects such as digital signage, IPTV, device management, AI, AV control systems, and unified communications. This year in Las Vegas they will announce that their partnership network has expanded to nearly 100 partners, many of whom will showcase practical solutions at their booth 2201.

Discover how they are ‘Creating Connected Experiences’ through partnerships and end-to-end solutions that not only connect people but also craft unforgettable moments and pave the way for a sustainable future.

You can request a booth tour here.

Someone mentions sustainability, and you switch off. It’s not YOUR problem; it’s overwhelming, and you don’t care about all that stuff — but to what end?

Sustainability is SO MUCH BIGGER than carbon emissions and recycling. It’s people, it’s community and it’s the environment — and sustainable business growth is the future.

Next week at #AWEurope24 giffgaff’s Marketing Strategy Director Georgina Bramall and Talon’s Group Chief Strategy Officer Sophie Pemberton will host ‘Who Gives a S**t About Sustainability’.

It takes place Tuesday May 14 at 10:00. There are a limited number of in-person tickets available, if you’d like one reach out to your friends at Talon, It’s first come, first served.

Note also that during #AWEurope24 there is a DPAA members-only reception at the Groucho Club.

The OAAA have announced that next year’s OOH Media Conference will take place May 5-7, 2025 in Boston.

That means it will take place immediately the week after the POSSIBLE EVENT. April 28 – 30, 2025 (which will be in its third year by then). The POSSIBLE EVENT takes place as always at the Fontainebleau Miami Beach Hotel.

The OAAA organised event will be hosted at Omni Boston Hotel at the Seaport, and is always a must-attend event for thought leaders, advertisers, agencies, media owners and creators where they gather for a unique opportunity to gain invaluable knowledge and stay at the forefront of the rapidly evolving world of OOH.

You can sign up for updates here.

DSS Europe, co-hosted by invidis and Integrated Systems Events, will be held at the Hilton Munich Airport from 22-23 May 2024. Recognised as Europe’s premier event for the digital signage and Digital-out-of-Home industries, DSS Europe offers an extensive array of attractions. The introduction of the invidis Digital Signage Software Compass, the release of the invidis Yearbook and unique networking opportunities will support digital signage professionals aiming to get a head start in business.

Complementing the comprehensive conference programme with compelling keynotes and a series of insightful regional panel discussions with respected C-level speakers and emerging industry disruptors, is a vibrant exhibition area, providing attendees with firsthand access to cutting-edge digital signage solutions. Brands showcased include AMERIA, AXIOMTEK, Concept, Dynascan, Edbak, Google, HI-ND, iiyama, Novisign, Samsung, Sharp/NEC, SignageOS, and Vanguard, among others.

DSS Europe also promises invaluable networking occasions, culminating in a networking drinks reception, sponsored by Google Chrome OS, on the evening of 21 May and the not-to-be-missed evening beer garden event at the conclusion of day one.

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Adform has announced its growing partnership with VIOOH, one of the leading premium global digital out-of-home marketplaces.

This strategic alliance sees Adform’s DSP integrate with VIOOH’s globally placed inventory and strengthen its programmatic omni-channel offering. In addition to the existing EMEA market, Adform clients can now easily scale performance and enjoy unprecedented transparency and efficiency across their DOOH media buys in North America, LATAM and APAC.

Vicky Foster, VP Global Commercial Partnerships at Adform, told us “Having been a long-time partner in EMEA, we know the game-changing results that VIOOH’s inventory drives for advertisers. That’s why we’re excited to expand our partnership globally, offering robust performance and uncompromising transparency when advertisers need these most.”

Advertisers are eager to capitalise on the prDOOH opportunity, especially with this year’s upcoming global sporting events like the Euros and Olympics. Offering the chance to target receptive audiences with contextual, meaningful, and dynamic campaigns, this new tailored integration provides Adform’s clients with a suite of DOOH advantages at the perfect time. Adform’s sophisticated impression multiplier, combined with VIOOH’s premium inventory, enables advanced targeting, metrics, and real-time reporting.

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May kicks off Asian American and Pacific Islander (AAPI) Heritage Month, which celebrates the contributions that generations of AAPIs have made to American history, society, and culture. One of the fastest-growing groups of people in the U.S., our country’s community of AAPIs contains multitudes, made up of 24 million Americans, including 50+ ethnic groups, from 40+ different countries.

The Federal Asian Pacific American Council (FAPAC), the premier organization representing Asian American, Native Hawaiian and Pacific Islanders Federal employees, announced that their 2024 AAPI Heritage month theme will be a continuation of their ‘Advancing Leaders’ series, which began in 2021 and pays homage to AAPI visionaries and trailblazers who have shaped history and continue to influence our collective future.

Taking inspiration from that theme, Clear Channel’s 2024 campaign recognizes notable AAPI visionaries who have blazed trails in science, the arts, technology and more under the moniker, ‘Meet the Pioneers’.

Their creative will run across their nationwide digital network all month long. Daryl Quitalig, art director, CCO-Midwest, lent his creative talents to elevate these inspiring individuals.

Meet the Pioneers:

• Jensen Huang, CEO, Nvidia, $2 trillion AI chipmaker

• Steve Chen, Co-founder, YouTube

• Yoky Matsouka, Robotics Expert

• Mei-Ann Chen, Artistic Advisor, Springfield Symphony Orchestra

• Modesto “Larry” Itliong, Union Organizer

• Dr. Vivek Murthy, U.S. Surgeon General

• Lily Singh, Actress, Comedian, Brand owner

• I.M. Pei, Renowned Architect

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today the one-year Anniversary of its dedicated UK/Europe based operations.

DPAA will celebrate the occasion with two events as it continues to invest in growing DOOH by having a physical presence in the UK and Europe to better serve its members.

Advertising Week is conveniently next week and there is a DPAA panel on the ‘Growing Role of Retail Media and DOOH’ in today’s omnichannel world at 11:20am BST on the Innovation Zone stage. The session features Karan Singh, GM UK for Vistar Media; Matthew Dearden, CEO, Alight Media; James Appleby, UK Managing Director, Assembly; Helen Miall, CMO, VIOOH and Barry Frey, President & CEO of DPAA.

There is also a DPAA members-only reception at the exclusive Groucho Club during #AWEurope24.

“We appreciate the warm welcome the EMEA advertising community has shown us in the past year,” said Barry Frey, President & CEO of DPAA. “We are proud that with the help of our members and partners, our events and initiatives have a strong brand focus.”

Over the last year, DPAA has attracted standing-room-only crowds at its London events and showcased brand and agency leaders. Speakers have included representatives from Unilever, McDonald’s Pepsi, L’Oreal, Tesco, HSBC UK, GroupM, Rapport, Talon, and Sky. DPAA has doubled the number of active members in Europe.

For invitations to any of these events please contact Tim.Waldron@dpaaglobal.com, DPAA’s EMEA Executive Director.

JCDecaux presents its latest innovation, JCDecaux ICON, a unique wrap-around site. one of the largest Digital Large Format screens in the Southern Hemisphere, which we arte told promises to captivate audiences and offer exceptional brand exposure in the heart of Melbourne’s bustling St Kilda Junction.

Steve O’Connor, Chief Executive Officer, JCDecaux Australia and New Zealand, told us “JCDecaux ICON is redefining Out-of-Home impact. This striking site is set to capture attention, offering advertisers a unique opportunity to reach a half a million people each fortnight*. Its sheer scale, combined with its strategic positioning at one of Melbourne’s busiest five-way intersections, renders it the most compelling location in Australia.”

JCDecaux ICON features four digital screens seamlessly integrated into one of Melbourne’s new premier luxury apartment buildings. Two additional Classic Large Format sites complement the digital ensemble, creating a visual landmark at a prime intersection. Offered as one complete precinct, sold fortnightly, brands can create immersive and dynamic experiences with continuous coverage and share of voice to resonate with audiences.

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