Adrian J Cotterill, Editor-in-Chief
This week, the DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media will be celebrating their one-year Anniversary of its dedicated UK/Europe based operations during #AWEurope24.
DPAA will celebrate the occasion with two events as it continues to invest in growing DOOH by having a physical presence in the UK and Europe to better serve its members.
Tomorrow there will be a DPAA panel on the ‘Growing Role of Retail Media and DOOH’ in today’s omnichannel world at 11:20am BST on the Innovation Zone stage. The session features Karan Singh, GM UK for Vistar Media; Matthew Dearden, CEO, Alight Media; James Appleby, UK Managing Director, Assembly; Helen Miall, CMO, VIOOH and Barry Frey, President & CEO of DPAA.
There is also a DPAA members-only reception at the exclusive Groucho Club during #AWEurope24.
“We appreciate the warm welcome the EMEA advertising community has shown us in the past year,” said Barry Frey, President & CEO of DPAA. “We are proud that with the help of our members and partners, our events and initiatives have a strong brand focus.”
Over the last year, DPAA has attracted standing-room-only crowds at its London events and showcased brand and agency leaders. Speakers have included representatives from Unilever, McDonald’s Pepsi, L’Oreal, Tesco, HSBC UK, GroupM, Rapport, Talon, and Sky. DPAA has doubled the number of active members in Europe.
For invitations to any of these events please contact Tim.Waldron@dpaaglobal.com, DPAA’s EMEA Executive Director.
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