It was purported that over 50% of the visitors to Screen Expo Europe were from overseas (non-UK residents) and anecdotally this seemed to hold up well with the folks that we met and saw.
A show like this doesn’t go on long enough for serious networkers like ourselves (we have politely, I am sure been described as ‘network-tarts’) but the two days was a start in catching up with old friends, colleagues and acquaintances we hadn’t seen for a while – especially from those countries like Germany, Turkey and Greece which we haven’t visited nearly enough recently!
Some gossip from Germany, which as you know we predict to be the outstanding geographical market in 2008…
- 3SixtyTV may have won a country wide McDonalds rollout contract and we are told could already have installed as many as 200 restaurants!! GetTV have a couple of McDonalds installs that they may have to de-install as a result. We know from our Media Buyer contacts that advertising is already being sold on the network – the Sales agency for them is TripleDoubleU.
- We have reported previously that Neo Advertising have been working with The Edeka Group but it seems that Metrovision are also in there and have an equal number of venue installs. This is not surprising as the EDEKA Group is the largest German supermarket operator and consists (very much like the UK’s co-operatives) of several cooperatives of independent supermarkets all operating under an umbrella brand.
- Meybec TV has won the contract with Kaufland (Kaufland is a German hypermarket chain part of the same group as Lidl and Handelshof) and already has approximately 100 sites installed.
- Lufthansa has installed its own system (a nice example of a ‘self-funded’ network) in 400 travel agency windows. It’s all own brand, no third party advertisements yet (watch this space though).
BTW – ‘kaffeeklatsch’ is an coffee-and-cake gossip session!
Definitions of kaffeeklatsch on the Web:
Kaffeeklatsch is a German phrase translating literally as “coffee chat”. This is the type of casual conversation, small talk and especially gossip …