Mathew Williamson For H&M

Adrian J Cotterill, Editor-in-Chief

The last two nights in London have seen promotions for Manchester born fashion designer Mathew Williamson and his new range for H&M displayed prominently over Battersea Power Station (not shown) and Marble Arch (shown below).

marble-arch-iiWilliamson is renowned for his Indian fashion influence and so in this campaign, booked by Kinetic, we see **Peacock plumage draped over both Battersea Power Station and Marble Arch.

The Ministry Of Experience used static slides at Batter but a dynamic digital projection at Marble Arch.

**The Peacock is the National Bird of India and its colourful feathers are associated with Lord Krishna.

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