oOh!media has recorded Net Profit of AUS$ 28.5 Million for 2015 – exceeding its forecasts by a massive 28%. Digital revenue for the company jumped 47 per cent on the previous year – interestingly this represents 31.9% of the total Group revenue.
oOh!media’s CEO Brendon Cook told us “oOh!media achieved significant inventory growth in 2015 through contract wins and extensions and strategic acquisitions. We secured 145 new contracts and tenders including the sought after NSW Roads and Maritime Services contract for 13 large format billboards across Sydney’s road network. In growing our metropolitan and regional product offering, we now have almost three times as many digital screens as we had in 2014”.
Some of the year’s highlights included installing 900 new digital retail screens, increasing its digital roadside billboards from eight to 25, as deploying its EXCITE suite of interactive retail digital screens and of course the strategic acquisition of the Inlink Group.
Brendon Cook added “The Out Of Home industry is benefiting from the disruption in the advertising sector and oOh!media is driving a strategy to enable us to be at the forefront of Out Of Home’s development. oOh!media’s strategy of increasing our digital capabilities is about much more than investing in digital screens. That’s one phase of our end-to-end digital growth strategy. It’s also about the integration of engaging digital screen content with online, social and mobile channels as well as providing advertisers with more sophisticated audience insights and analytics.”
oOh!media said that based on plans for 2016 and current economic conditions, that it expected the full year 2016 EBITDA to be between $68-$72 million representing 17-25 per cent growth, and capex of between $20-$25 million (capital expenditure would include conversion of 10-15 large format roadside billboards to digital, 300-500 more retail digital screens, and further investment in its content management systems).
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